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Fragrance and personal care

Beauty facing omnichannel opportunity as shoppers blend in-store, online

October 25, 2018

Consumers are able to discover beauty products more easily online. Image credit: Lancôme

 

By Sarah Jones

While a significant portion of the customer journey in the beauty category has migrated to digital channels, the bricks-and-mortar environment remains key for both exploration and conversion, with 65 percent of discovery happening in store.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. For high-end fashion brands, wellness is the ultimate luxury
  8. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  9. Bergdorf Goodman unveils vibrant holiday window displays
  10. Happy Holidays!
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