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Fragrance and personal care

Beauty facing omnichannel opportunity as shoppers blend in-store, online

October 25, 2018

Consumers are able to discover beauty products more easily online. Image credit: Lancôme

 

By Sarah Jones

While a significant portion of the customer journey in the beauty category has migrated to digital channels, the bricks-and-mortar environment remains key for both exploration and conversion, with 65 percent of discovery happening in store.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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