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Fragrance and personal care

Beauty facing omnichannel opportunity as shoppers blend in-store, online

October 25, 2018

Consumers are able to discover beauty products more easily online. Image credit: Lancôme

 

By Sarah Jones

While a significant portion of the customer journey in the beauty category has migrated to digital channels, the bricks-and-mortar environment remains key for both exploration and conversion, with 65 percent of discovery happening in store.

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  1. Qatar Airways, Art Basel kick off partnership in Doha
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  3. The Peninsula expands motoring adventure to Scotland
  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Tiffany & Co. highlights HardWear for Valentine’s Day
  6. Lamborghini deploys brand showroom in Egypt
  7. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  8. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  9. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  10. Deadstock denim from Nona Source dresses new Guerlain drop
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