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Fragrance and personal care

Beauty facing omnichannel opportunity as shoppers blend in-store, online

October 25, 2018

Consumers are able to discover beauty products more easily online. Image credit: Lancôme

 

By Sarah Jones

While a significant portion of the customer journey in the beauty category has migrated to digital channels, the bricks-and-mortar environment remains key for both exploration and conversion, with 65 percent of discovery happening in store.

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  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
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  3. Fondation Louis Vuitton to host Alexander Calder retrospective
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  5. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  6. NetJets developing exclusive-use terminal in Augusta, Georgia
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  8. Global secondhand market to hit $393B by 2030: ThredUp
  9. Louis Vuitton highlights personal stories in Speedy P9 campaign
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