Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
{"ct":"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","iv":"e3ce6cd8b5611447b38ec61de748e617","s":"5ad7b5895db93bca"}
Share your thoughts. Click here