Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
{"ct":"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","iv":"af5eabeef67cff2218af5930531a792e","s":"2a64416be3cafbbf"}
Share your thoughts. Click here