Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"296bef82c0f49b4995f9f1363dc1a396","s":"ce66eb1c798ad67b"}
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