Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"76fecaa796b861bc8471116834823f08","s":"e7c4fbed8de765bd"}
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