Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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