Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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paaj63EC+r3BJpSiMXhFJghOdH40bHOdhXimafZtEBikKOydqIF6bUel4mnbq86p6VTesoIvnbc4lW9YqRJ4Xi1owW3UQze\/g7ZyoJaYRvE8is0u1N55vJ0yq\/csy2CYHb\/NT1vkX2S8YP7YFEPC8bPSHq6GPEL5gcrkB8ggM65AmLhVo2vHZsmMbrqsTwk0dXeljnfPwRvhhb+bHFM63BaFxB1E41LwMZnEJin\/SyDE3L\/kCVqnMGVxiqf\/l5msYuB8ZLGKXfzp5ab1RG7kdMaqD\/jynnQU2GDykogKDwMqmBcVG9C3O3N\/ye3LRuvKrAHcYUUrEi5P9SaU7HQY+uPAu2YQVfoEo3zZho\/Q79Ic06jlETNY0Gm+LGrPWhxsh4gw0AsniiYDRvx4+DhlqHRET0D24HHMpntEnmgdl0qGv3ryOVK1Kj3SEq2t8eKoPY8qcaYQk\/MIFC6DDvdjQMs1gEXklu7vjOr3dToJle8ZAkBRFflCEjZSXpcYyJYIcS0sa02zLUJTAYH0Ma+YHErXz+Tz7qewiwkMsQR0Tgbznvmzd5nJz82D8ksjxj4N\/n+wrN1YD1bqHVkOm17KSqZn5vUxVbeUI0t+BdRBtzUNt0CtTNZZnDHwQsXv9YMxqK8Q4vyktZdK5kCVj7okth6HWycUdMxq3c1mkV0lw9vRspkKTgDOflpjG+W8yeapAjYsL0dtWtFyMGmzN2Jw9QPgK0mAR5lGe70oBs\/jdhtdR+hndtD162OKSwG1sR9hwnXSr9vNcZoplgr3vz76Gbgupaw3IkPdANnS6R8iOyVsWiSJnH00r9Qq0S0dSiXTfXNp3FKof+7C+Yd8iO3fDm84f2ftYi1dHC0Heh\/\/8WW+3G9P\/A+6rXVB1N0q\/HTqJp8ApchODegVDyZj5pcqyIV53owv5UHkmpOy3dbD1zbXs+53y+gJmV5HlLZj6\/dvgtGQXpOErnR2oq\/lPtd+szvhT9My1iJiKExfb99z3O+kBXdxVDS92jSHfML5XBQJuZ41vwluv4zpBVf1e2KvV2vmrOxeqeXNL4ZDnUGjwqFG\/VWU\/rfqnsE8tt5bs2GXLQBzRAibniTHMm4dlP9GhNPgZhwdnzBCXViWVUhxJGR0Yb7mt\/ki2\/1QN9aRRknTvILPbwQ8KDsYNPNi5cFp\/2ZderFRlk3TsKMu3RmYnn4+7kMccgXZA7cL751Yv0s8HoYvEIj4SwGhholgX+V\/4nIqPEy4wwjQiLbv1fiOio\/z4vwJQOAvg60sjTn\/77qqYZOU5KwEtWmMstFIvB0yozW+ySBxLEoADn9WGE1h8ztDC\/OH\/gL8J+pQo1d1VAdxcHU1\/qYHzJuCHZ4ApOuOUEmRAj52lzM8NDEpCWT11QETxc0u\/U5ZVXIejjRKCMe8rcS3i\/E3+YJdKXj23aqmfdyQYth7eW7VWjtmG9i49hSlACN2k7Tkn+3\/15BrrGqflRicRvojC4cRci7OXfr8KZcSzQzKyptcVaV5R2ppDaGQDmo7ju970Rh8VrXjWfzrno3bYEAgPz+419wrItpQeP5DhENBmNWcgtH\/il+3aTU+LNSE4\/5rIgyFHkF1apfRxujX3UupQ0uQctUAj3XUjHLPX8WIHxLtbZQ47MqI+9gTLh08wu8QMX\/xvuOhCLtEyU0uX4\/D3FA5pTbP0UvCD7ubZKJ4zXu6Zi55TEjhLxxysOIxtwNEQe6NFW4DlHYeAPFZ7De81tBuEO9H8KLaDVYXQkwykaw+clXJe4zq1S7Hb4O59PNf451d6edLNGgEAL3bo6XM6nJ6uF+Y76FCDgJKIRbgATOHOqVuEnw5pR8INNTaMZ7bG3mWNeb306XTq4kSBpLPx+V4glr7MJv+nmAVUwHMbYRaNdLoXPMitevxY\/189Xj0xq5734syHJCwFRE4qVvUEC85zJz4NaGZt2WL1HVUMaWo1rBoU2tgwFnEkdskF4mMAocTWB\/XtuoErhLFHKqsq4YlboFwm\/uZ3nUloz3z2Y6V04D5KshPPQYHHngDnyDywiBvZiRp2U0svOFd3Ezn\/D2OToWy07AwZPMs+4+lSjrbF18LKvcmYSszJvLVoSIiYnVjpr89QsuJH62V51ivgj2UJboA+l+ZVYrKrD0W\/n13opau8ZO8wQgWeJQ0D4WTLIuTc4edBJMcOM44hD0XSjigMLBQdL4h39DE0JnT66JoYgGlp7KUm5iXpIHapTRlUpxw9Dj1EDXv4AWxczuBKXyrSAkpETvwjbLwBk0SLrYA57vBjyOjggpxyJpJ\/XbBTRtCZ5Ld9hu0UOS0F8mjGRKFZd\/fWkJK+VY8MFBg\/HAmY9Xi+i5W1MEsUSzzm6GHXqKIQmmHGXeYdzbAcTDk5oAYhHksfrpk+o76DiUv4dAW2w8j1j1I3WGyYVM\/1X0Gn39p3Ra8eQ8gMLjWOBy\/alHYTHfP06g1l3wTf\/K+H3UZFWo4jD5kZ5s1qRFqMHv8fo4xKn7zj5IDCgvh4qUdhxUTx42qwV1kGOe6fQvpxaQ0X2Byc9rMzF+kG1b6\/xtVVGFFV+XSXGDd5vTP0Er1+sb\/SEn39D04g2nw3m0m8WRmuCKYaS3t\/ghDjIOS7jd4ECNZJd7xJBRB0JW+biYGo7qCyp\/DiCSmsxIoT3dKNFAZ034xleVvxzfStmEEQIL0fI\/0HCmcK5Oj3MPpAPcbc\/ZcBzuri4rgn0YhEPI0xDvHHFwWFRmMLmfqoHjb34FWvIfqAzAYpewwFyo18WUO2ueWC4FtaWnBvGheW4c4sNrScPI013OtInvMWle0L6sKMecguDzuPNdjMFMDrAl2O6SMrklqZ8TR3f6gzQ\/nv+IhcWrsPtpiv9AuHpbxsRJPhQY\/OrV0VfxtiW2dUzZsuNk8VffrsCmoxnigxAjtqSeJKd+7FBJmpDvsiSYFKGxH2fxWWmoyF3\/pRiXxV+8q1C8jST8Aph\/BLTaLkwYm75W5Ip3YwNSwD4icffM1lyUGZNQfyWkrpBDQGpRbYFg6AeZG9pXMSDVCCl3+Ru0H5o0PeTumVC5o+TyAHsiUJKr7ouC0hegrSWDeY\/o3X4zwgjsz1K68HFCaTi1RPDMpYfTZID7NB3gqZLAXUzlKFIuz2zO1BWJRYlpRi7k9ijRdxG3pNiapeQ6oTjRekfzE5VY9zbIs0YxuakOubF41WW\/mORHXBTSMc7Ym2+xutUmeHKHI3Fhr5lNfbHoTIRD0xTijcxaJGO8EQk8RIghsyhN1jslO7Bp2etBj2GGEa\/qdwApCmfufQeuoZHypr1Vea4FlwXsXOxjhD67LhwvBicidxpN2V23Y5c5fk3DE7V0VDL++UC4Klh5JfjDJBqQSi3\/U6gbUF8nisoicWYt3aDtJ5v2D9edfMM7UQ6TtoxZtgKbFz7HmCoDzF86d7+tlsiw\/cnV2\/D4sPE\/tNmsx0UyRQCAGIuGmtOuDHlntcw7G5zcSTDndUVA57uEjIDNR8lwY3iz0iAYTBWRiO8HOHw3nMhh+cMPMU+khCAzqn4jgfjHvdLouNwDWu6Ge6EMQWdV30tSKQx66eWcZ1nvGhBVIzU\/MGaFQwK7+pgim4eU3wzsIFPkq+TORURrErH8f61cBVtKkbrFP0jmTVItz3Q7GiF9VpwAzonDL+AxsgSpIcvH\/7TIhKOamjanoj1+79ZU139PEvgJrWkF1BSvZX5MOh0w3BDrpH6bmKXmR2l+kYXoK1xCzK\/nOs6oP\/NMJgOgfBchHo+3KWHdRpIQL+jVBKjkOxw3qZLoo8hNYkYB6EtlINAeksa+qw\/JaJSBEtZ8x2Bo5rm9DAt0uXzDPQlPGuJQW28MqN\/G39NTYi1w\/UMMTXxlStJcJjHg94TC+\/NcJmpfVNxU8iS2\/F6N63Upa6hZm5B8f+RWVQhEpl6lKIOmwR+QUt+ZUn9ibak6cy5JKDAjDM2by4tfjPpGvpqZb\/xoJmEYGNsaJpITKKCOKQPMIxeKO3ddMb51tV+KbNXHUJZT7\/KOCYjCWyfZ6BucTjmsM\/DorB7O6oPNZ+cQS0gykESskBrFUV1KUZYMwbsHD45P+4d4wRxic8Vq4zYbge4LvnXZYzoPNvQBaOy3YgpJJ9VGqB3q3UP+URl5tOblgzCati24x1C362cX7AnwFoaLmA4DbSvPjBAunAm3zbCpsTJ4t0rktfn6qKObXeM4Z6MKcVd\/xwiHUwU9SF4d0AvCxmVe79u2\/2Qt5awZVpvmaap37MaXMy0c6cyXupWDX7LLATiACpbXzZn0Y4SmI15M6Jkf4dZ8XEzIuvRDQtR\/O6U9xbUTA\/gS48lSu54I8u\/NJiHsTMwqNT9aLvMyHuJGcuF5ZzcUM+jv34m+Tuf8gGFyvskgia2z90rVCfOV9TWjAQwxF7e\/uJtaqG45ERoysie06P4cdITnjaLuXaO82d1YOF96pPJVeBooJnvb0CAm41ZM80hLGTF7KaIn\/Um9S1zGdoMkbmLEtBpOIV6dsCn53cmiUac1\/sig9gFw7TdEeYnVMEkmX\/emwsTDRIO61Gs\/8wFoPTnIklSzArBTrzZLXFm3h7\/y43u6AM42Esrc+H2TSNaznBr604UP3SY187i9xvEAUl89hz\/S7XOusQULzCdq1K0OgJyiUuSa5ZQMpwAB1n9VE6l9ASb0HFEYNfdC\/TTgqYdfkYcoEQnmGTI\/BYaIu9ekI+vHhSWVtHTKhRnvZUH+oFrOllMlfVgozmBuWHNB+7gPWnXk3U23IZYjJx0qIZv7H18wRd8qhD9FSHyFZs5JhGyXGdPVDb8B7vE1Lnau5FrTVJYseTW3lnTM\/Ec8VQYkW3W5itodH2aprNRQamv9tmMKZRV6ek6CaZDv0PUiu0M7Phy5cJvcUJEab8aeTiHhiLYu9u\/ZwBUVwo59DhEy3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