Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"beffebc810bf669105bf2094f79b9b35","s":"34418375c54e9de3"}
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