Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"64f4f318bd4c3fb23688f5793980f4cf","s":"e1049933aa805240"}
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