Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
{"ct":"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","iv":"0ebb0a0143bea05c83275a6750bfa081","s":"bc01bed7e5485ed0"}
Share your thoughts. Click here