Beauty
May 11, 2020
McKinsey & Co.'s latest report, "How COVID-19 is changing the world of beauty." Image credit: McKinsey & Co.
By Dianna Dilworth
The global beauty industry has seen steady revenue increases since 2005, and will likely weather the COVID-19 outbreak even if sales drop a bit, especially at the luxury end.
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","iv":"6f2bff8b526cf9bc6b57da78d8de733e","s":"06d49fa3987d6fe8"}
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