Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"2cc08aba66e7e2d9ec57c140e3926a48","s":"451c838bced15ea6"}
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