Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"3da66a18d8c429f5f92a8fb0d2c5482a","s":"8bf306ab436a5cfc"}
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