Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
{"ct":"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","iv":"4a9c2fa82f4c9b0a9333b0134ff74202","s":"08c035e5fc272fbb"}
Share your thoughts. Click here