Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"ea78eac3b2ff287f8eba5b9373bb7191","s":"91f8abd9f6543062"}
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