Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"a20110f6595ccc43905c7fed9746f84b","s":"1baa65c928399950"}
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