Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"0811955978a4440185d735a7939b4ed7","s":"8941dd0e406d2164"}
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