Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"798e2fe2d1f0ea95ba9f31afc05de494","s":"ae4f99d8f5689f89"}
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