Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"be943beb9aa6512bc1cff19533fed122","s":"ce5da44185e6c180"}
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