Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"40bdb5adba613b46d85dd30467e345d9","s":"07e011c0542ec18e"}
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