Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"a641ea2b2a9f7e49f53d10a4bdf39908","s":"295a6da3c6bbb8f6"}
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