Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"5302e45bbf3953f4c0d38fbf55e15db1","s":"8609cfbb7bc88e3f"}
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