Luxury Daily
World’s leading luxury business publication
May 20, 2019
  1. Millennials push impulse shopping, flexing brands
  2. LVMH, China, luxury cannabis and travel - News briefs
  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. Chanel links fragrances and fashion in evocative campaign
  5. In-store events may not solve bricks-and-mortar's problems
  6. Forevermark spotlights everyday love with engaging series
  7. Monobrand stores – Luxury Memo special report
  8. Marketers need to learn to "stop the thumb"
  9. LVMH gives Innovation Award to body scanning startup
  10. Printemps appeals to Chinese tourists with WeChat Pay promotion
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Belvedere Vodka mobile-social effort results in 144M unique impressions

April 19, 2011

The program exceeded expectations

 

By Giselle Tsirulnik

Moët Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure, Pink Grapefruit and U80 beverages in major cities nationwide.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Millennials push impulse shopping, flexing brands
  2. LVMH, China, luxury cannabis and travel - News briefs
  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. Chanel links fragrances and fashion in evocative campaign
  5. In-store events may not solve bricks-and-mortar's problems
  6. Forevermark spotlights everyday love with engaging series
  7. Monobrand stores – Luxury Memo special report
  8. Marketers need to learn to "stop the thumb"
  9. LVMH gives Innovation Award to body scanning startup
  10. Printemps appeals to Chinese tourists with WeChat Pay promotion
VIDEOS
More Videos

MORE IN Mobile
In-store events may not solve bricks-and-mortar’s problems
Mercedes-Benz Canada tests consumers’ reactions in online game
Google repositions Shopping as ecommerce destination
Jaguar Land Rover rewards drivers for sharing data
Zillow adds 3D home tours to listings for immersive research
Tmall extends to Taobao to serve users newest products



RECENT ARTICLES
Millennials push impulse shopping, flexing brands
Marketers need to learn to “stop the thumb”
In-store events may not solve bricks-and-mortar’s problems

Auto, trade experts protest imports, national security concerns
Top 5 brand moments from last week
Monobrand stores – Luxury Memo special report