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Belvedere Vodka mobile-social effort results in 144M unique impressions

April 19, 2011

The program exceeded expectations

 

By Giselle Tsirulnik

Moët Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure, Pink Grapefruit and U80 beverages in major cities nationwide.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Porsche builds 'Toy Story'-inspired 911s for charity auction
  4. Dolce & Gabbana reworks Ray-Ban Aviator
  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. McLaren hires Ford’s Kemal Curic as chief design officer
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. LVMH appeals to eco-conscious consumers with new sourcing standards
  10. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
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