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Bergdorf flaunts beauty products via mail catalog, QR code

January 11, 2013

 

By Erin Shea

New York department store Bergdorf Goodman is flaunting its beauty products through a mail catalog that contains a QR code and digital touch points so that recipients can connect to the retailer on multiple platforms.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
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  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Unifying influencer marketing strategy can unlock growth potential: Inpulsus CEO
  7. Dior dives into French Riviera with escapist fragrance
  8. Free webinar Oct. 27: Finances of the luxury home buyer
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