‘Sound. Elevated.’ from Bang & Olufsen marks centennial
December 17, 2025
She dances out of the party, onto her next stop, where a couple watches the launch of a satellite on the brand’s 1958 Beovision Capri television.
From there, she dances through a series of different music genres before finding herself in a grassy landscape where the Beolab 90, launched in 2015, takes her on a brief journey through time and space, highlighting the brand’s vast history and future. She then exits the elevator with a pair of Beoplay H100 headphones on her ears.
Each of the vignettes underscores the brand’s relationship to culture and people, allowing the brand to highlight how its products have borne witness to the greatest moments of history while facilitating connections between people.
“In 1925, when Peter Bang and Svend Olufsen founded this company, they weren't simply building technology - they were guided by 'a never failing will to create only the best... persistently to find new ways,'” PROOFREADING FLAG said Kristian Teär, CEO of Bang & Olufsen, in a statement.
“Today, a century on, that same spirit drives us in everything we do: in every speaker, in every handcrafted detail, in every bold leap forward,” Ms. Teär said. “Bang & Olufsen has always been more than sound - it's about leading the way people live with technology, and the constant pursuit of the extraordinary.”
Beyond the film, the brand has marked the milestone year through a bevy of programming, inclusive of activations and exhibitions in the world’s various cultural capitals such as Copenhagen, Shanghai, Tokyo, Seoul, New York City, London and Paris.
In 2026, the brand will release a capsule collection of lifestyle products and a tome entitled The Book of Sound and Vision
She dances out of the party, onto her next stop, where a couple watches the launch of a satellite on the brand’s 1958 Beovision Capri television.
From there, she dances through a series of different music genres before finding herself in a grassy landscape where the Beolab 90, launched in 2015, takes her on a brief journey through time and space, highlighting the brand’s vast history and future. She then exits the elevator with a pair of Beoplay H100 headphones on her ears.
Each of the vignettes underscores the brand’s relationship to culture and people, allowing the brand to highlight how its products have borne witness to the greatest moments of history while facilitating connections between people.
“In 1925, when Peter Bang and Svend Olufsen founded this company, they weren't simply building technology - they were guided by 'a never failing will to create only the best... persistently to find new ways,'” PROOFREADING FLAG said Kristian Teär, CEO of Bang & Olufsen, in a statement.
“Today, a century on, that same spirit drives us in everything we do: in every speaker, in every handcrafted detail, in every bold leap forward,” Ms. Teär said. “Bang & Olufsen has always been more than sound - it's about leading the way people live with technology, and the constant pursuit of the extraordinary.”
Beyond the film, the brand has marked the milestone year through a bevy of programming, inclusive of activations and exhibitions in the world’s various cultural capitals such as Copenhagen, Shanghai, Tokyo, Seoul, New York City, London and Paris.
In 2026, the brand will release a capsule collection of lifestyle products and a tome entitled The Book of Sound and Vision
Ms. Rashed, whose artwork mixes texture and surrealism, explores the natural world and identity in her oeuvre. For this project, the Kuwaiti artist created two handbags inspired by her home country, with one spotlighting the Failaka Island and the other memorializing the pink humaith flower, which can be found blooming during the spring in Kuwait.
The Korean-born artist and philosopher Mr. Ufan, who splits his time between Paris, New York and Japan, created a total of three textured, monochromatic handbags: blue, white and black. The three styles all feature a small splash of color.
“The bag is an item that many women own, and rather than trying to do something complicated, I chose to simply add a small touch, an accent, an idea, while respecting its already accomplished form,” Mr. Ufan says, in the video.
“I didn’t want to completely impose my own vision, but rather to offer something very subtle, simple and minimalist to allow, even in our complex times, a way to approach things in a simpler and more philosophical way.”
The Lady Dior art project began in 2016 ( see story ).
Bonds that bind
While global art sales are down by 12 percent from last year, according to research from Art Basel and UBS Global ( see story ), collaborations between luxury brands and creatives allow artist to translate their work into a different medium while luxury brands cement their status as arbiters of culture.
Though one-off collaborations allow brands to generate buzz, it is through continued engagement and longstanding partnerships that luxury brands an
The cast includes a young man who plays the piano with abandon, a dapper gentleman in suede who nearly misses his train and a set of twins who pilfer the silverware from the dining room, popping cutlery int
