Luxury Daily
The authority in luxury news.
April 26, 2026
  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Forget US tariffs on French goods. Pity London’s Savile Row tailors
  3. Can luxury brands balance AI use with heritage and sustainability goals?
  4. Culture is luxury’s next competitive edge
  5. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  6. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  7. Air France unveils Le Bon Marché pop-up for holiday shoppers
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Seize the moment: How sustainability storytelling can reignite luxury’s spark
  10. Louis Vuitton adds Berlin to Travel Book collection
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Bergdorf pushes contemporary campaign via digital touch points

September 10, 2013

 

By Erin Shea

New York department store Bergdorf Goodman is pushing a new campaign for its 5F contemporary section through a digital campaign that includes images, video and a music playlist.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Forget US tariffs on French goods. Pity London’s Savile Row tailors
  3. Can luxury brands balance AI use with heritage and sustainability goals?
  4. Culture is luxury’s next competitive edge
  5. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  6. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  7. Air France unveils Le Bon Marché pop-up for holiday shoppers
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Seize the moment: How sustainability storytelling can reignite luxury’s spark
  10. Louis Vuitton adds Berlin to Travel Book collection
VIDEOS
More Videos

MORE IN Internet
Gucci drops see-now, buy-now Primavera edit
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program



RECENT ARTICLES
Louis Vuitton adds Berlin to Travel Book collection
Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
Porsche builds ‘Toy Story’-inspired 911s for charity auction

Business jet departures climbed to record 3.88M globally in 2025: report
McLaren hires Ford’s Kemal Curic as chief design officer
Coty’s net-zero plan gains SBTi approval