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Mobile

Bergdorf Goodman uses location-based game app to drive foot traffic

April 13, 2011

Bergdorf Goodman plays around with banner ads

 

By Rachel Lamb

New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. La Mer appoints first male brand ambassador
  3. Sofitel leverages local ties in new campaign film
  4. Double-digit growth streak continues at Hermès
  5. Gucci makes splash with 'Lido' collection
  6. LVMH launches 22 Montaigne Entertainment
  7. Richemont unveils plans for Watches and Wonders Geneva
  8. Porsche named official electric vehicle of 2024 Met Gala
  9. Prada Group sees first quarter sales rise 16pc
  10. Dior reinvigorates Miss Dior with latest floral romance
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