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Aug. 18, 2019
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Apparel and accessories

Berluti activates WeChat contest to fast-track footwear awareness

August 4, 2016

Ho-Pin Tung for Berluti's Fast Track contest Ho-Pin Tung for Berluti's Fast Track contest

 

By Sarah Jones

French menswear house Berluti is introducing its Fast Track footwear to Chinese consumers through a contest exclusive to WeChat.

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  1. Gucci taps emerging filmmakers for sneaker storytelling
  2. What impact would a recession have on the luxury business?
  3. 2019 luxury spend expected to grow highest in UK
  4. Dior goes for gold with flashy J'adore campaign
  5. Pinterest helps automakers reach buyers with purchase intent
  6. Luxury hotels can leverage social clout to attract young affluents
  7. Inspirato simplifies vacation booking with travel subscription
  8. Why the Middle East is the new luxury travel destination
  9. 82pc consumers want to engage retail brands via mobile: study
  10. Top 10 mobile marketing trends for 2016
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