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Aug. 10, 2020
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In-store

Berluti extends Instagram campaign in-store

April 2, 2015

Berluti's Wall of Shoes Berluti's Wall of Shoes

 

By Staff reports

French footwear maker Berluti is bringing its online user-generated gallery in-stores with a "Wall of Shoes" that encourages consumers to take a “selfeet,” or a foot selfie.

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  1. Registration open: Future of Luxury eConference Sept. 23-24
  2. CSR needs to be more than “skin deep”: Positive Luxury
  3. In-app mobile ads critical for luxury advertisers: expert
  4. Luxury travel will return later this year: study
  5. Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  6. Luxury brands must think like gladiators to woo China’s youngest consumers
  7. Home renovations on the rise as consumers stay home
  8. Younger, Asian consumers fueling luxury growth: Bain
  9. How retailers should deal with stale inventory from store closures
  10. Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
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