Columns
January 15, 2016
Ashwin Shekhar is associate director of business development for mobile advertising/performance marketing at glispa
{"ct":"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","iv":"87b78cc401174ee952e671eda9ba02a1","s":"ad68bb699de80d72"}
Share your thoughts. Click here