Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"eb73c29d903196574878c49de28509a9","s":"104b6b81b66d4f17"}
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