Research
February 6, 2012
By Rachel Lamb
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
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","iv":"191e147be0c42547fb9b5e91019d0750","s":"86bf07b9e126c8be"}
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