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Marketing

Big ideas, not big budgets, make great luxury advertising: Giovanna Battaglia Engelbert

May 23, 2018

Brands like Tiffany & Co. have made extensive use of influencers. Image credit: Tiffany & Co.

 

VENICE, Italy – Influencers are a major new factor in the world of luxury, but luxury brands need to understand that the number of followers an influencer has is less important than the makeup of that audience.

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