Marketing
May 23, 2018
Brands like Tiffany & Co. have made extensive use of influencers. Image credit: Tiffany & Co.
By Danny Parisi
VENICE, Italy – Influencers are a major new factor in the world of luxury, but luxury brands need to understand that the number of followers an influencer has is less important than the makeup of that audience.
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","iv":"347f6f272c96b38acf207c3a4cec1597","s":"3b7d87b571ff72df"}
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