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Mobile

Blancpain broadens brand magazine appeal via interactive app

March 1, 2013

 

By Erin Shea

Swiss watchmaker Blancpain is engaging watch enthusiasts and broadening its audience through a new interactive iPad application for its lifestyle-focused magazine.

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  1. Aston Martin explores artistic side of manufacturing in new collaboration
  2. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  3. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  4. Bleu de Chanel dives deep with new campaign
  5. American Express adds reclaimed plastic to consumers' wallets
  6. London Design Festival draws luxury art alliances
  7. Consumers increasingly turning to AI assistants for product advice, customer service
  8. Kohler ties fairytale ad concept to fantasy film release
  9. Advertising to black consumers on the decline as their spending power grows
  10. Corcoran moves into Miami
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