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Retail

Bloomingdale’s gamifies in-store shopping through Snapchat filters

September 2, 2016

 

By Brielle Jaekel

Snapchat Scavenger Hunt Image[1] copy

Bloomingdale's is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters.

The department store chain is implementing a fun call-to-action sweepstakes campaign with Snapchat users to celebrate the fall launch of its 100 percent campaign. Through a partnership with artist Greg Lamarche, Bloomingdale’s is bringing graffiti-style flair to its window displays while also inviting users to explore its stores to find hidden filters.

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  1. High-end watchmakers leaving untapped omnichannel opportunities
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  3. Dior asks award-winning actress to spread joy in fragrance launch
  4. Asian millionaires looking to spend on travel, hard luxury goods
  5. Dior goes for gold with flashy J'adore campaign
  6. Crystal Cruises entices bookings through brand-exclusive experiences
  7. Prada, Dior among brands testing Instagram's in-app shopping
  8. Register now: Women in Luxury conference New York May 9
  9. Luxury brands aim to mobilize consumers for World Water Day
  10. Louis Vuitton aims younger with streetwear and influencers
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