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Retail

Bloomingdale’s gamifies in-store shopping through Snapchat filters

September 2, 2016

 

By Brielle Jaekel

Snapchat Scavenger Hunt Image[1] copy

Bloomingdale's is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters.

The department store chain is implementing a fun call-to-action sweepstakes campaign with Snapchat users to celebrate the fall launch of its 100 percent campaign. Through a partnership with artist Greg Lamarche, Bloomingdale’s is bringing graffiti-style flair to its window displays while also inviting users to explore its stores to find hidden filters.

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  1. Giambattista Valli brings couture perspective to more consumers with H&M
  2. Giorgio Armani asks brand loyalists to share legacy
  3. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  4. Luxury online retail market to reach $41.8B by 2019: report
  5. Growth of mobile commerce creates online and in-store opportunities: BRP
  6. Jean Paul Gaultier goes inside the bottle in immersive fragrance effort
  7. Moët & Chandon focuses on novelty with a Champagne vending machine
  8. Ralph Lauren goes back to basics with new Denim & Supply brand
  9. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  10. Four Seasons: Engagement carries more value than number of social followers
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