Luxury Daily
The authority in luxury news.
April 8, 2026
  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  7. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Schiaparelli begins Harrods takeover
  10. Sustainability’s next act: From ethics to economics
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Bloomingdale’s gamifies in-store shopping through Snapchat filters

September 2, 2016

 

By Brielle Jaekel

Snapchat Scavenger Hunt Image[1] copy

Bloomingdale's is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters.

The department store chain is implementing a fun call-to-action sweepstakes campaign with Snapchat users to celebrate the fall launch of its 100 percent campaign. Through a partnership with artist Greg Lamarche, Bloomingdale’s is bringing graffiti-style flair to its window displays while also inviting users to explore its stores to find hidden filters.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  7. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Schiaparelli begins Harrods takeover
  10. Sustainability’s next act: From ethics to economics
VIDEOS
More Videos

MORE IN Retail
Schiaparelli begins Harrods takeover
Hermès opens multifloor flagship in Beijing’s Sanlitun district
History runs deep at A. Lange & Söhne’s Chicago boutique
The RealReal combats AI fakes in ‘I Am Real’
Launching ‘The NYC Edit,’ eBay takes advice from fashion’s inner circle
Piaget scales Place Vendôme flagship



RECENT ARTICLES
Schiaparelli begins Harrods takeover
Phillips forms exclusive partnership with luxury insurance platform Wondercare
Fondation Louis Vuitton to host Alexander Calder retrospective

Force 10 collection leads Fred campaign
Luxury Unfiltered: Kering’s 80pc opportunity starts with a question most brands won’t ask
Louis Vuitton adds to Color Blossom collection