Luxury Daily
World’s leading luxury business publication
July 23, 2019
  1. Mercedes sets ecommerce, mobility goals
  2. Complicated consumers require data-driven business decisions
  3. Printemps brings Paris to life for summer campaign
  4. Barneys, Moncler, Fenty Beauty and automakers - News briefs
  5. Fendi, Frette, TCS, BMW and Black Tomato - Live news
  6. Defining the right social impact platform for your brand
  7. Top 10 real estate headlines of H1
  8. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  9. Top 5 brand moments from last week
  10. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Bloomingdale’s gamifies in-store shopping through Snapchat filters

September 2, 2016

 

By Brielle Jaekel

Snapchat Scavenger Hunt Image[1] copy

Bloomingdale's is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters.

The department store chain is implementing a fun call-to-action sweepstakes campaign with Snapchat users to celebrate the fall launch of its 100 percent campaign. Through a partnership with artist Greg Lamarche, Bloomingdale’s is bringing graffiti-style flair to its window displays while also inviting users to explore its stores to find hidden filters.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Mercedes sets ecommerce, mobility goals
  2. Complicated consumers require data-driven business decisions
  3. Printemps brings Paris to life for summer campaign
  4. Barneys, Moncler, Fenty Beauty and automakers - News briefs
  5. Fendi, Frette, TCS, BMW and Black Tomato - Live news
  6. Defining the right social impact platform for your brand
  7. Top 10 real estate headlines of H1
  8. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  9. Top 5 brand moments from last week
  10. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
VIDEOS
More Videos

MORE IN Retail
Printemps brings Paris to life for summer campaign
Ownership is dead. Long live usership
Saks leans into menswear for interpretation of New Luxury
Michael Kors turns to Tmall for China reach
Harrods hosts makeup artist for master classes
Barneys looks to rectify business issues with possible bankruptcy filing



RECENT ARTICLES
Day’s wrap: Moncler, Ralph Lauren, Gucci, Omega and DFS
Omega marks moon landing anniversary with watch launch
Gucci highlights Ace sneaker in ASMR art

Moncler taps Will Smith for first fashion campaign
DFS showcases beauty brands with month-long event
Complicated consumers require data-driven business decisions