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Retail

Bloomingdale’s gamifies in-store shopping through Snapchat filters

September 2, 2016

 

By Brielle Jaekel

Snapchat Scavenger Hunt Image[1] copy

Bloomingdale's is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters.

The department store chain is implementing a fun call-to-action sweepstakes campaign with Snapchat users to celebrate the fall launch of its 100 percent campaign. Through a partnership with artist Greg Lamarche, Bloomingdale’s is bringing graffiti-style flair to its window displays while also inviting users to explore its stores to find hidden filters.

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  1. Targeting, uniqueness and clienteling in evolving luxury retail
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  3. Rosewood Hong Kong opens its doors with focus on personal service
  4. Day's wrap: Protravel International, Versace, Rosewood, Financial Times, Gucci and JennAir
  5. Rosewood sets the scene for Hong Kong opening
  6. Louis Vuitton lifts off at Printemps
  7. Omnichannel retail gives fraudsters more opportunities
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  10. Furla turnover up in 2018 as marketing, supply chain investments rise
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