Luxury Daily
World’s leading luxury business publication
June 10, 2023
  1. RH launches UK showroom on historic estate
  2. LVMH's Maison Francis Kurkdjian sponsors public garden at Versailles
  3. Dolce & Gabbana pulls new regional brand ambassador from K-pop realm
  4. Day's wrap: LVMH, RH, Stuart Weitzman and secondhand luxury watch market
  5. Jaeger-LeCoultre salutes reinvention with symphonic exhibition
  6. LVMH Prize rounds out decade of dedication to design
  7. Secondhand luxury watches surpass Bitcoin in value: Luxe Watches
  8. Lexus goes off the beaten path for 2023 RX campaign debut
  9. Hennessy debuts France exclusive Stéphane Ashpool collaboration
  10. Day's wrap: Capri Holdings, Boucheron, Rimowa and Bentley
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Bloomingdale’s gamifies in-store shopping through Snapchat filters

September 2, 2016

 

By Brielle Jaekel

Snapchat Scavenger Hunt Image[1] copy

Bloomingdale's is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters.

The department store chain is implementing a fun call-to-action sweepstakes campaign with Snapchat users to celebrate the fall launch of its 100 percent campaign. Through a partnership with artist Greg Lamarche, Bloomingdale’s is bringing graffiti-style flair to its window displays while also inviting users to explore its stores to find hidden filters.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. RH launches UK showroom on historic estate
  2. LVMH's Maison Francis Kurkdjian sponsors public garden at Versailles
  3. Dolce & Gabbana pulls new regional brand ambassador from K-pop realm
  4. Day's wrap: LVMH, RH, Stuart Weitzman and secondhand luxury watch market
  5. Jaeger-LeCoultre salutes reinvention with symphonic exhibition
  6. LVMH Prize rounds out decade of dedication to design
  7. Secondhand luxury watches surpass Bitcoin in value: Luxe Watches
  8. Lexus goes off the beaten path for 2023 RX campaign debut
  9. Hennessy debuts France exclusive Stéphane Ashpool collaboration
  10. Day's wrap: Capri Holdings, Boucheron, Rimowa and Bentley
VIDEOS
More Videos

MORE IN Retail
RH launches UK showroom on historic estate
Stuart Weitzman debuts revitalized boutique concept
Over last 12 months, StockX has rejected $30M in fake footwear
Harry Winston opens first retail salon in Nanjing
Luxury players approach Pride with inclusivity in mind
Rebag curates exclusive handbag selection for Christie’s sale



RECENT ARTICLES
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Day’s wrap: LVMH, RH, Stuart Weitzman and secondhand luxury watch market
LVMH’s Maison Francis Kurkdjian sponsors public garden at Versailles

Stuart Weitzman debuts revitalized boutique concept
Secondhand luxury watches surpass Bitcoin in value: Luxe Watches
Rolex envisions equitable futures through eco-conscious lens