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Retail

Bloomingdale’s gamifies in-store shopping through Snapchat filters

September 2, 2016

 

By Brielle Jaekel

Snapchat Scavenger Hunt Image[1] copy

Bloomingdale's is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters.

The department store chain is implementing a fun call-to-action sweepstakes campaign with Snapchat users to celebrate the fall launch of its 100 percent campaign. Through a partnership with artist Greg Lamarche, Bloomingdale’s is bringing graffiti-style flair to its window displays while also inviting users to explore its stores to find hidden filters.

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  1. Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
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  3. Maserati readies plans to launch electrified range of vehicles
  4. How are influencers addressing the fashion apparel crisis?
  5. Rosewood London emphasizes its butler service
  6. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  7. 42pc of British luxury is exported to EU. What happens now with thumping Tory victory?
  8. Day's wrap: Fendi, Hennessy, The Glenlivet, Hotel du Cap-Eden Roc and Vacheron Constantin
  9. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  10. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
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