Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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2LwwPtn73pgL+iR55XYfi2KBHST0JPfKQUKdiAH3pQJEbXKScaqy5ZC3y2lPK4zlgK70vGwrsMBWAAEPX+0VS38gjpu5yJhXT4fSObUTesgguWFOTzGCBvCn2K+ykC9t6E3jzFTlKAvs4BlJ85AzPnY8gqv+gnEEyfLyxnEPLgv5erEmggeUHce+B+1eJ1LHdsSmdB0lSykfbkDCWlu2ieV1LJCh7lt3NT2xnhDI5LbsQkeQ5ivPUuA6\/odX4IH9\/fGU6T1LVuxshRKRqjrgOigvlp2P2OnRkX9t5sGctijuhxiTQSNQEjymIsUv5QJV\/YHKBzSvBx80JE2se5wJmdikOhntAyOakDVKALmxT3pvK54hbh9I72K6A5k6eRv6a7e+2NoFIpiNG5JX6PDL+qt5SX1ovS87CBvMLxLQSAOehFGRosNwYCUlyhQScffroCmBd60JpF6XHNts6bVGOPzbuGVOSmIxcGOre\/Ol\/CSsymO4EfTOmh\/hegi2sp2Ppu0uoSQf08u\/2tQySZwrqPXtiH54KtX9RpDegzYe8zWfQKngzTheiXeXWUtzWhG+Bc+J1E0hDE4yZTlf3VjffJl7Fdg9mXxqLZBHNKbTWbr7WygXKzib7DwMe7EJzdJsaK0MA8m3zpJpgrpLMhkpYqa6Dt7o8unFCKubpcOb0hNHlESU3AK7WHKGRN0TXgOtjt3PvVp2RR1BVZxgPYR5o4te\/GxJnoqV9oHY8TtTqwQd89VCBL+8fD2YSaku2b3+fDmvWKaNJ6VkTRTxdzRTIIS\/vJTgszQnvqdUVE2OFE7VICRJP3EU2t+P16HF7phEJVyojglSSP3zK7f7SnkpetGMEjtBWD9r1MgMZFNdqhCy4bmxtgqc\/elU85aX7VTHlZyjxD64RYmZ3DiY4sa5Xwyrablm3M\/cyDbXtR23tMwAKoF7MPuQPZvfumoE\/aIx5KfRbQVq6V3G+cXITHaeTWzQJP6OBk1dd1An0d0J2XYolAI7IawvfWIGiTrug1kM65JGWpkcT9vid1EjrPs4S5Dw9bJcJepINJx510MdTxUsIdnpk3cJ0v1G30c8pz\/XbLJxhMxsuK6+n\/hh5u\/bN6n2jphB+UbgX8lxPXyHdQCnsk1tO\/5j2FcoPgeYKAXcb1vw+PuTbOyORJLYgFrHUis\/ubI\/ZmXLxM3VOK\/ODC6Fd2IRmAXN6ilMrarDA\/btUKiC3biUiOSB6\/5OTBrtrBlSiSOvD2VCIJ2m5DvPRtakFiZNRLNuKK731MifbhwlzgrPyUC7mdIAQukqo4a6Xtxh6P\/Si62yuMGNOZcF9lh8LpYCggvskt+w0Wn93NKWefVOXNIE12ZAQqADVZse6iDIuMw+GDfAMSBDu7V0bta34+mbMY3gf19QsQnrRV6L44SB+vlBbgcBSVC4sfxBCjKk9m9C\/lXRKYHCv4ABggPI8aIPOLL2NpzmXKL3UOQ3NNd6pTIGFsl179VwRHACkUR8iLqU8lpd4f3\/qRK7aY7LZJHcEJysmp02nQn8h6dwa9Vw0cQhcSgTkNX5PtFegBsdaYufmWIagAILJa9t6sBGoQnls0iiiSp3CrGYtp0goAbMMEjPdELExzyzW0pLh8aa\/6EtxCi3\/QJkfF1dMdBpHbrnSRsB9rqOVYKU2ybIES3vAv2zwQaXW2\/tetYEB2VlyKJvt1O\/yzi5Rxm9fG3iCuIgmzO+nOIgjBT7+fFXrmIWBXpDh8ghB4HwBNKGaInhWvIeIxjdrlZY\/ymXO1L01A5zWmPgRfMfR8ngoRLY6zUEsPrQTtru4WRH0cUIa+tUcdKjl4tVhAX0o497RkwiabFE5ywl0iXycNPf7MFeMljQg\/IQuuyko6I826ZWSu35PfkfgiJUjjweWVhANi3AI8t5P5tVnzan3lCggzCBbu4XmF8eXoE+gx89a8j9WFxlcQTaoQ4pD0nNBbZBb5kLAEeH3cMpgnwpPkOtiKNJwmV0JLvPkLAMnoQVE3nMYKJv904ANMzpJ6Retyw9vzp5IVHXuFhVpzljuEQvNCVGHKN1iYCivxc21ckxAWq1JU+J7ROfX3IIhOyKKmT17hmNh5qT09h4Xe+xPgUoKGJVUi\/B3lrfJ1IJg4mqtd6Oo4mIxLxEVyXAL2Y1yxo6t3IbvTWs9LlTLf8u4u9F8Htqgk\/MH3q7hfZ4Y\/b3JQzvcKyNUonlj5I\/TxatWPvjIY1Yc\/4rKLmMfVNs3ZXJ+YlQI80vJYfrwz2pYBee6JxLJ\/roJ86O2PNaAVFK\/cjoeacIs5D5m2XVXaEdOo7GmizBj6U8+K0sprfc99+jSBNwM7aoJt+FhlNxNg1tPT3j1wNW3qyz5V5rUhhQo+5qahRdoueNZE9HTmIUgHsABvlIUKbqf5pJcQToJZrl8KedCHc57S9fJt1tNh5dRvSVsB21s+ochXuYKbYEAhgvwLWU7PwNtXsaKsIpe6KS6xc1907QPEbUfb9xd\/i4TuOG5NKXNszd01F4eR8UWZQpIqRa\/BVanx7cBtddY1JcXD8qJLHUF\/cw2KYzT7sEul4kmrQbpuCKKrnznR1CaCZD65w0C\/uXDoS5gfomMkmDuQDd8jg9YkITL6E1nve6vtjAv4RF4aIXUV+Zuy7k6i+GjIq155vFxMnJKDkgQlswIxvdrr4ed0t7wymKFagqQUix7s03LPigq9QwWQ\/go5MIcOZw03qqFQE6pUBx6wffwSzq18PQ03VuAXYI+7yBoElm1kCCgZSRJwS5poCoaGJhaGOz\/Ras\/zCgPYCjTirwB0\/ymcvstnewZyIPXNO\/f08CptuIvfimlciCXhoXnbibz2aiuPJ1nYQZP9XAUJFyHepVf6qm9oxyVcnKPlgcpx1Eb\/pLVfc6aUhNvivFQtQScmeKpt4nO5m25Z48D33NE998R88x6gYzYpE9ZOlx9sJbrfmpiTTKb029ieH7gaGc4i4HdFeJaxQpJ5Zah2a1KJkRhv1gI57ef\/kTiATXvLSwWJZu3lR67odKfbCABDSJ7mg3iK2ZQIrlqtOI0CgxFdxpf3VBtYC7XVi+jvA3g1FDynxe2V9tq3lNudcxDgCl3cQIAlwwwO2AueCcOjCImTYQ54QLBM4xvVMaxC+9INikO9hmBN4srqYW\/WouQg2aq3LlJ\/1E28ueEomns9wvb77THCJWUj+qGFIOEx9BaN6GXlaOjuff6IFOmOScXCX5FOWuD2a0oPuRn2gnZKx7HZEtivAqqoh8TVdrtORy+Qb+02xI81DVNuN2y+8wHHsV+6I07f1BMLcTf7J0MxtR1cdjJyhZvOu6jESBuxDIzC+UT9sqmIBhwSO\/J9ZwJl1oSTFZ8+c\/8i5mI68WY9tew7pzWE4130EcNRzSKd0o1Y2lX59utF617rzx3rLmJVL3jNvdPBFCtcdLyisU0jy4a8NSY9AZAGyfZWGvKegKuQ6tkNwHzdX6Fo371XxarFpc15h5z9xHlsPucTDNpGBqUwmFgc9BFp+T8aDGfBEIBxvqlS7RceTMaDkx3VYCI7WXJUn2mmKqOhoBF5GSF8jIaRbp5zWTQui5bm\/1G0XtA4E5B73TguYvBqiIvWCvS7Lrllkwg7FTT5naTcyN\/kqpC21Hjz8LJVFERexqffMV2P2oNUQ8CIE0jD4f2xa7ikHW1tohHdXBaQHkCy63vVdrnroN4iNSGEba\/aKNQ8hdafizS\/0IVCz31P4bv9YOIKfpMvRt+o\/aRnxkgLyCqEUxk9FHDjc\/9FOjAGkcQp2ZjWQH9kwAcAA5RfkIbzzUqPw4HpIFNxjB\/sOa64AtHZ3PHVQo5hB2R++7Gr\/7\/GCCCkYz5YPJdc+nnQzL48IkMdiNxNEiuQzlSfAVp7TU3guVEyYC92ScVYo9DHhcoXetfF9myCjCBL\/DkosglQxrpmFJ0y2cU3gXp7d1\/ePioY+wYGfqiIyYMizkL+4L9\/lbOJ5mRp3PdS9UgsO0xI+hPJSnSoV9l+bvg507MJhpMKm3Fewi56ZsatIl\/gwE6m4NRbnl4a1e1Yon62TPHiUXOb4TFZ17bml9hFFbfAU5fC4Ak9NI7Qks5n9LWwppH06Rdv4FMwOeoO2bOIjqw2pvJegjvWl0bsgTJem67T56VFCDDA6BOBUIdi9XfkTAwWW6QVUMzZ1WZCxusW+Q645JDSQQmvPIIzA0BAJTWv4RtIKiY1nsy6YFButyoQx\/9dziBKlY1hkR4W5wVJ1V9FZAM9GdIFD1hgeh5H0iRNyde4HtNu75m8McJRrSUveGZdkR5xeNl0lqk2mYn7tYigJYu3E5P5N53Exp6lEZmDgTsV1fzzEb6xrRYD0m27YViTgF","iv":"d55f74d69109f39d7ab28f24f4763702","s":"1f0457a4e0cd9fce"}