Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
{"ct":"EiIp\/lksxRPMUgWVljSsIhMPtD2RyISz5ZTdg8EZuY96C5CiTVqcYkG3DSv97G1jV0dwtPs2ZxpqaYVC\/uvcMdFMRYHCXezv6UGGuxp7lDhzHk92XssZy8tHRquswNRdafL8E2\/33qR9F\/AEpYF\/dNSFtAGlc5Z+qIKfvigEmzm1H8M\/3XpPdKah8Z8Prm24C2aigaejLVJT83NvVphBYRfZiQ8b6RIuHKYji60XykmcaiTqesBUPvsYJNSajLJZTbLb2gaN6B76JFMuSm25D9KJJMgypSCCJ1LNrvE0KSM9JqiLGVhyhWzKT1nzMy0u+DxZV9vB0p\/vJ76y4fXhu\/oakHXLA0J+IHoByKOZLazBw\/rzVUb0JjScuqmBF+gwOJG2E9DWDKRZRGLA2JFbfwKPFULIpy5HlKORZMgO6MdhDIzWIDkrpa1\/xIpPdNwqMLpW1vFVoVaqi8ATbswuTw30s9C5SGt\/qHi9WUElIPy4ilU2xRLng51SIwI0foncoP+nvWtNkJviEJZ\/+ekXzuJCmx2eBaNqr2ke4oiORgp18uvgBnO8vWm\/W5b\/Ny9HFWePtkD2NEHSxXjyGDJyR\/duF3Bg0ev10Ds1zK5uIsK90j89Ut60YKLpAzs51NBy0ui55m3U22OaJrLZ9iQUL7cGETO\/2Bo5QL3obK1ryefyi6QP1vHdEY9SLaDyLoP1E\/SpEQ9rj13cJSCYrsc7RSGGWfizPBsU55YZl7n3kCbpNLN2RSXLBUji0edAll0sqXTAFd81zMdEL4COe+RH5phZGKJAd1RrtFudM7x0GQpiUZcbeeSrQtgG6LSp4hcBI5MRK+N9wvk02b9oNsPNg1Ts+hHsI9vZEAsDa8JO+kQP9Dq22n5HlulOTn+5vKPganIqkb7eUXYa8Qmdyafzwb1p8TduwfZztugteNGvmW6yaqPOuC5MXhGpV6effhq2OHvAVxM1\/3ydTkb6MQ2LXFH4IBUsxiDzp3CM+AEP5NKR+grYwadxl2Qpczbpv4aIa7eICsVOWkeVFpg0vOHq2\/CVZiNh4CJoU4NjvPk7zgBQl8ZyrsUn+AbRwA7NSEEcYKK9thC74indtGaI9TZpOa049oPgWaf0I\/xYFHDRjOY1Vdu\/r+gPtGu2Pf0hPr+GgX1HORwbWkZcv3laJaTKcGiC9OrMMnObcPjuhnDYxTr7eTNzjGW\/GzNSKWN7eHgqoO9z9JDmsMzoWjIUgfI41Od9ngSWGnGSFOBlE3TGnwxLKusOUX2O\/PljpYwNtlCElza7xuSCQLbrVu\/Z85FhaGJ3fDWNoGHKXJCnDtfSJZ8EyZtURr5hNrOzxIkiJnZcK78WvdakT6f\/kDDSkhweMKQZbG2\/roN7C1y93JA7dUQi1E06eTmTkn0nlZAFs9Scu8DCsGatBjaIzTEDf3Yru123F\/jGH6dPCKEzHC4IyDrMMVJ6pnfY\/yepaf9C7TArl2+l8rqyKFR1EIBY3S4+IrZRNeE8kbuz7r7skkfFFoXTBCOwDUAS+Bq8tRV6Tmxdzbt+mvpiweB7kZgoBFi2uN3TB\/CCxHIaXDfxUoXWulxpu184l9uGNCLe\/X5nQfGL8CRwsLRxf79Yoe\/m2Xso+8lXRH\/OkrC0qAsjU1H\/lPbC3NVX2TLe6GEG\/YeOjF4weu7U+3Y1rfyOEvtKXqNp8WfuyGfVcI9R2oAK07yJ4K\/LECuzfdFzl6aOyL68cQcHpIUfdXKFpyRq9+Q39SyiY3JL2BWH7qU8ufjc\/hDRVL4xAhis95vrVYcdHaoeZz+C42Ck4EQZ3Wb\/GoabgUecRfki3\/QBtXV0wl+kiZPkmTNwuj9VNg5IwusITWJSM9RqV77By\/MgbEIiYtrjhmCy9ODc7Dqm0xvFkz1l3LYXWQHQFOQt7CHAhPPnSsG5My3dy35AVVlhZd5PhiwSzrGzU3offQ+iKOMVv\/1wofL\/UEKeX\/BjxGMR9DZWoOXcKYjMT6SqmDSd8oKtVTqNBYDiQBAC1G7NS80NybPF4QDbxy2pUVDTlutkmobV953gvL3hYTulUXIBtiHyXqyNuAkpTl7e4MsI3mzf84Uz277HaTK20UmMaeeGwU2q9cEcMKNAlVjUIFSQxacYWiz0UyWLu8R2bVdzzEUmt\/hPBnpXE9DJEIaU0DLM2IcaIirzVD34TG1SIcki1j4ihb73b1ZvtPapErK9o5yuoc07htmZLWXYi2Hdmi5DkzCLOhL4\/VkjHXhFXvQcISYR52auVVR9iPRLxA87U\/iy80w3zVO3PadoZ3NpMqvbwsiJ7Zgj2nDs98LGQB93+e1KBSckJ4PYrVbFVNbb4jhQ2pg6yov4taInZje7eWfkRclob+3oT3UjKbHfv5kpDMP\/tQ1bbIwCOnwJ1EVKV\/X1DR8CGLrTjiSuVnQ9b0x7fd+VtxNLZJYenz8RVGXEFYYEB+uEm3uQS9gEzJTWtRX03ZyvNOpqgn6\/tqLCvyWb9WJXty\/T+lTNcnvFGI7lU5CpQAhkFgaEqrPIrlu+GyLNyAUAoo1bEtEWqESjgRP6x8M32TP02lb\/0xgzur2tr7MXY0gS3C+gj2S7yIlJyykTjl3fGL+1eNL92RaUukaU3eiLxauIJ75GRTqKizHPcya0\/LURJ\/j8+5uxkKpMz7U\/UA9bXV2u14+w9j89WoUjA3jNCwFw5+9m2Y6dozpFpksnXrhflcrogQL0UGyFkjIsT02AndAYtNQK1xbUQ2hd\/akdeFaJbnLyILP+E+3uAaa5zRIL9ATOl\/x8wb2nxp2zJQ9lGnFMopPfqDYKbit5RMLTgHboa9nY5aBjvkeY0OnsjAhHqCGAzeI+7UbrNFPSRRnevZX5rQO3HFDRl55i3WyhAWcY\/OprwY5gJTo1CUtGQB3hsmwvuNXNlwPtlAAOTq2Js7MXOO7j1rLWgrsCZUe5AC7KFwsvxGyNVy5JPpdSbjhxfaJKwiWquQynDUIxo6p8XCXCzuaLGuAg1v\/gBWv9oOJPtvStYY5x93uIl4LmETPZjWWx4wRcgWQF\/w19UeMqd07EtUC++o\/riL6eT\/7Vg4tZkdgqTIWnt+BrzP6nx8v7QOYUgXW6AH2VB5Qmuhrfm+4y8uILzwu5QPKgrUNDo1LYjweQ9bFOrzUZ\/uXILOkYzWH1sDbND+R4z99xHMVwOhQir1mh7SoylwxKPUGdY0RgySqghp0wLaGB9DC5n4Pa7BDXxMhdtBP7EtJ0ubiaYmbKUsvXUs6RTY8F\/L0e66PM4QEIY54Kb3VJZY\/K4Ch40dmCTZXeiuprp6lJrimAN85zfQsGrUfYbzk1MJvVvgJKm4rzztxAeaDnpP5rBiYW\/XUWiFvgOgAxQNJ925ohd44Ypf\/watRb2phIb+H5plzHFKTzWawG\/t2cHgmgVLvMMYUMBAl8RskjyaLhfZ4Tvt2R045CpiTOoLUCO1cKIvgbhcCXl1HpYSLR1dxUW3fDCDFYca3QO3QN04Tkuq7hBeelKGKmf7l26pV0JYir63G6vw23nKQYWzOQH+\/EuCzrRoMg29E0Os5NVQb9korzyGqw0Xf3lT7muoI\/eOIjDwWvpkXYmG4allblBzmmhqDLZsZ7eghXMntaf3q9xfLxEezkRwjtfCwhCK6YVANvroxENgWTGTJGIKSY2neZL3j3t++0\/IzZfOhedY3G3xbfDy2yshFUKqXmkP3sEoaRe8IfS8Ez2690qsm4xkfKLtPiCmacPhtQ3HEmEyYj5057E4IPCU6j3SH6VXC9k\/Gw8Jar29K3X\/ogLv0vZRiPuNGHyXU7birE9chM0bE63aibQD2oBPo4v5jvK0dsMhRInZYAwcMH1xCjDc6bJ7FD7wgN5LWYc3SNt+BlxKvBX2ybkt9EK2VRQpJ3tbQuo8uNiAiGI+hsd1NVena6uPubpGqjagQm7Zc7P33Rq288rz6qKvDfxFmmFxMa03rIFQwMhRBpSs66MD0+HdnVbs2CMPJDCQt7MM2SBNBJwCOWbercMWUVdOOCVJCyWZL9OA09x\/HMAAOdedkclhJe8G2oGze08zHcEGqbmAIYBdx4rR9w0+3vhvnIywwHS8XXXX5R4r\/ZeECHJ5LCdmlInK8soEn4seQEoF4d4hQqDvLHTa61Cz5gKRljnXhAsWFMd3FmJ8pDXPGQtxY8GmciTxqXeSedunmTpX5H2fGMkF4J9ifpMAP0xVw2IlFTpcA9wIUTSMh\/D7bH02szLJvOp+oC5\/pH9m+cfmHzssb1d73cjOslIb1XIs6WnscMzzqORgczy+BWEGyo7Gboi5cz4xuq6T6SrkOpjGRpUXwvEKNhg1Bot3uebREy0mx2DH8OyUKkFyg\/NMKwePI+1b+NMVVivwkT2Foq4GOzBo02r1CJrarYd4ThgBEYg\/fyrwcwIQIOZ6QhR0wvldFepBaxvx34IrlaEwZw5f7pU4VfP6BdfvdoPMDB34tW0hToHy399bGxKADPpVEfgbHbmm4swwOWSPFCn11ztI+T7J8d1dZvck425XiPOQzvYf2ILTyM1txEeL989kr40WZjScnqd4Nzue++8tJQN\/9xKTqfXjtuJIlsJl48MxrCTH\/bcmwVXzmRvHF+iNMZnWi+cUXFWqPIFD85\/yjJsGKosGpA2aIq\/rPJJAHbTrcE3WEP8M6CcJwQyZ+kiC4bgdJ+Yu\/UyMfQGf+8E2n6VibqxMYnMF4H+UH4cUkUnnQ9l4jMFsDTpEDO8oqheBVsNkhIi6zJ+5xrfm1mOrVGwvIU6wymbjGKyG4GX4Q6lY68SDH627hF+7xx\/nMiysQvDvADguc8es\/j8pklzduAUd1+ACFoVlJrKvkB7vAIY9EZWeO4BEy60xjWFqBH7rRlnai\/eJI69\/PQtHf5Xkvg9JOXfjEGZHj\/yoykpWOPyIVyEmvu+S5xcVZdseeBsHC6DyPleVAO8ySnylwUyM4mRaYqlBK\/\/Uy9b6A5ZYgBRIB0soX09bS7r7fusQZRw67RwXXg5LRrIRJ\/8gfAXlSwSMFVV+at0GSbQNQA4dt28gymCTmgZPCa8u85emddPGOmDClMOzNUztIUaGgHHb+9S\/pYPbBiR1+jsrZk\/LCrOkxmQyrA2\/h\/DLc0oyjnwC+ukqv1sirMV\/G1q2+3i0wdkOBgMgwGYhjErW8m1nlpLRs+GgcZ5uZkZQf3wx\/P4bk6IvOWvffS8Ov\/ovrA1\/0VGG6g+rOCP2cYq2qCi6iCR8m3iDa29KFcyj8D7DQrIl7Cqfh9mqDfErn0v3j44QwZuO7SK3Q8uveDnbkyyv2zXo8XfpgomEIz3Bl9eDoGgsCUy4SKoshv0rOnuPNBF1IefoRKkv5n\/Be65tvWVoQXsjYDpnfgKerK9q\/HrG2B\/RJIArC+RSLvlUQ91OnNPEnULhzF8zTTZP\/9gOcyEupiorFjk2l088RXKvYQgAfn4cnczmSwSTTc2xbeMgBwwRIp\/DE83KOcYRVthi8OSRJp81ymMhMitTrujNzL7LH4q4otAOJOrzVs1kWidQ1D5zoyUNnkV5qcDqJYHzpogy9dxiEoDG3HkoaNZoisd6EMh3PuEC7qD8WHdXgPI9fuobAkaIjzuxU6zM4NYUu3+38biOZR2xtuEt8lgfSAnXB0cU\/8fQsie2ID5aTX28sspI2uviiyqLbCyZn7AhtEM0MKpIBntfrL3n++C4eesFBB8g\/uR0Hzd2QLfHeMg3yxPfLMrAz+yY+iC15t4Qkx9Mtl\/Nvg5qTYVgZCOg1XeO8reXXw9xveTx\/wi6yOxhYKpdSxqR4zz2V6fjRU7c6DzWPUOwidBzMYuHNXKKYMmMwgeqWlx0PvLIU1M\/Y4OlyqXWJW1omzfIMwQv7WuEf4poHmp7\/YZZmsZtTd8bh\/+Equ53W4rU+NDgENwcCjPoT7tH23hTJvnJAjRFy4sZrlxHPdX9b4n2GnUtrJ96wbx8okVufJcCS4ZIEhwDvjKbLSwZmUQSOJerOdU5\/BpqSGTXAT\/OK5zomo7Z16pfbbKk03ke5nPX7zv1ajbHw7RI1VMgxeCSPNIdy4GVhL65Df+C+AfsaLGWB7GKt2xC8gJAOUXXcvvZIBC92cDC2nKGoI\/JWMK0k8wK2REjXUzkHNabZwT\/8l3fIXG6DjxPWPYVC\/sxGfhzoQv\/QH3VR4PsUEiFqMGrbotZoFqUPMuYXHSz9ObamY2azEV3qc4Z68siQDCA\/3kw\/xBy2IBwAXSI5lnyoSmXxjME+FVQRmssHSV95fQxti+bVCUqs34NGOFDxLEEMQ+1kgWv3VE35CjUSuu54SkF0CNN6QUc+ZJbkuL5B8do5kgXtJhtKPwMpw2Bdr+lAnP6N8p1mv4qA\/uLYnmsM+Wd14I1V6gxiSFWmB1xAV7ZN76n+u7BtGSPnFS6o1QRdC1fZIh9PTfi0NVsm3ouREQKVFg8p7H2WALcv2vK4xya2OIGcMy7uQRfRXRjiSRGjHkFeqg4pnwxyLg+DaB76ADogvnPN9VvenAyIZwKvgze96SO0o6SyYwxQDP3k2CEYVIy4zQApigYVvU4iBXs68gZQlEcJn3bK6h97FxiCzccIiM\/kDyp9D5ZKRo+mKdfHD0wMbbZJ9Hk8kMTjCFkjM\/UNsPOpRdZwPGsgm\/wfNQHZeJk0VDMy5cS+JwKOoTfboeoADjBSIwaGu5Pl6W8pMB8ZvGyNe0XPo3zZ1FOzf9kjDmfm68ojCooP5+95uDVcIvEoxBq3ncoml4uwNLZ8IZX7+abuxEs8HlKLzwHQW9iIdmIxSw7OGoCrsrphgU4MuhynEdhnV7J8AOpXjZ64Wz+mFUMjKvWK0etSO\/E8Od2Q3MaNSdI4Yx8EA1y8KBHzRIBVxgPnB+PYX10HNqoebYQnsnGWRRyJIJJDhq4\/WjiJ6AagOumCaIcihQENsyQEyfvJbADlD\/DE7cAZ4G2KMldT0BY7yk+a2ae5lirnVV48mWAIVrp1RGn4YeBNDBz84vHYqik\/ZaIjp9IPhe23vK2rEBwN1L17YrmfZtTKZwKUwN2QffhPNe98g1lSgxBzAg4Q+o8RBusQXgfMjSzO1HPjYRAdTTkJ1ci72LXtZ3\/gWauFctn5873ZdXON+mz1FMTveXXCvo1iFbVXtdbj4P6167MvKCoE0uPbbiZrAJipikcAiXaEu8kg+nL9Yia17JXVaO7xJnHpXvgW\/QFbuOWxoLY5BM2LsNbtNapTn6zzmZWLFT5coMlCBbRco6Wk+VaX1VHXxueb9jiaTqKIhmMgXXJvcN7TQgQK+27TbpEYhMozgN\/3bVfkE7jqCkUuuymCS5TreH3DBrCdLcwp7W\/3QiCEcwRhcvVfW0+yP4M8DGaLXZl8aSoQST3rsmB6h8ujUhG7CFkNyERK6m\/kWqV36kfe\/rtS\/ZFpm2Sa93kqPC3aUZka5an+foqYtKjbZnySukPwi6xIYPFo0l07wr3kcPqOsht1IPexjd0hObw3WKYJVEvcc9cLmYWJpixw+h0p3izgTEQEeHM\/uZnL+zCDGNU+12UYGPHkihpeg5SGle61eW7u+QBNU9bYv3lRE0qvF\/tAWv7982joVJUI1rLFNF9j4GOJsm2YRNySreZcnY7S3Uu6j4sITvdCFaYLPrwVeqfOzOY8UHBQGv9ekD8MNuvAQTehPM9pz+hj3feG2vczPfNvdlXWeodobFdj2u8ltxNNBmaZFL43vpG11c0iB\/ZvtGL+TmRxZffTaXNNF5zcdi+gpXD57UXeXSpSeAqqM+fsD3yp5dCi3Zeoj6jiQL9CUPbsyPN5M3i3aLjweoIwuyTYrNvryv9meTwhyfTT\/bc9B9u2HrzunDYDsoSGhwtT2NNoNASniIydGC4Isb7KADsMypaYqNuoZxHtQBe2W9vFirLdef1xBYI++9K+dKCpVjVzHIwiC2Jt+F7g113hOSeu8eVS1dJIepHsLlDpQy0V1GL1YI2Fq288RoEpH6W5CB0RXjqU+WwFXJu1OE\/RPJ\/XNMo+h3vKb1WFUmV1wshPVb0QXsf7eWO75d48WecZim81GoR9ZNvwA1qC1HhygYuYQGWRlOlN8VKxMcdCrhICLTQb5alfAxlO6vSJzboq9\/HWELPjQCOAO6hfCaOYjRZwcHQRBetorMO8RZYOQLt4pS+PB69\/UnyAd38wjsWRS2Yy8ipkgJfP1djRUInHshO0fwloSOt7zngfcXaXh28qBguVPnQSDeQ7EN4n5z1UUaP6hXSWOK9Sjoe6kDrNbOT\/ReMmW61vHxBcIKDmp6yrEzmztXXjOP2JOSvAnZ1iw2azHZD2gqEBGAw8beyN2qkj84Wgd\/HQD+KDGJvbPhxt3\/bX\/Slhj0VvwR51EwkHfOrRxEPJ96Zr\/e7U8gBG2A94oAUyBL3H4A0+tgfDTJDv\/tZRqdjpjYYdTABzRcqkC8W9KqnpvJ\/f8k3lgln4JVRd83xH8jJGtBjD0JzJf4bFOAPrHB42QFiObG58tlsKYHzrPagU6KiE7G+sFWF5JEkX1DJHQuhqyRrYrkg6BC2+3z9EPFJJPwu53kitDpytyqYYSWlUDBJXdvHggh9f1OYJ+\/vW6SB7lXxYhuryqPpnABLi\/EM9QkgAiLzOxDvXZmv\/BejMjJGJiNscaQOv0FY1rJxsGRO0gmG5cWeQ2EoRPE4L66W\/ijIoiza4pSp0EWGGaMA5Nvov2WSCOk7JblhsbGHa4r6N5zaCeqJTxEh07dAGyMEvSCNrc3T\/4u\/apRppMX27eB\/SEUcxQI2YXl5YDIrF5IU2FwH1oscEpsPeSaAW1+SWtJJPLQpoJfkIogoeEt6YSBIeXul8009qxghRi0yyN2XX9XqwX2bDz00kLBNhUYrK8RBK6nDjXRaDmRsUfB6KNPgXm0RqUfLfs0PHBhcD+xlXHY6mU+cRsIJbYTqT6iStdvb5k7Q8MfsUIr60kFTSekJs1CcCNUx\/AgQ1ooha0dGg6oPwemgLNSNbpV39+vf5utpsYRpFfo7fSVHZiFcsPZL9CetT1wtewEdKfi2TY+aRh7y7J+0nCryqmumTTJpvyhx9NjarAFvrlnEtagmao8K98y40T1H7ylYg0VUTTzTdvkNCaohh93xoR4+zDRJ8\/M\/AaL3uSeSmQclDDBR64ZPbr0H2RghOa48sXZn+DXqk4VaJgoVbtAloT6R4ifg4GyUGukd19ftPlq8bJeA4+X6yfP6\/6BQmv4yWqSowz5NTyE89uq6TxJOuAEgs5Yeibirez5\/\/ieyW+ueWvtGOAAkXEKWqfdBDD8mG9xx5k680WD8pb","iv":"4ebd43aa1924fdebaa1324733071afca","s":"6bbcc42f530e52f1"}