Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"c1b6fca6eee792dba54dc5b9a0585ae3","s":"d2514f558eefd2e6"}