Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"6498de2dc6e2a0689797e2bae09f8234","s":"02604d0baff6146f"}