Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"401abcbf9382b1dd28da4998aef0535b","s":"19b3f589cd62b814"}