Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"915f4ed83762e496c97e18f949cd7667","s":"50b9a27aa2fc8d02"}