Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"2a33ae614987c825f638007f5575357b","s":"028b5ea526001926"}