Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
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","iv":"ca2e35fee704f7e62b5ad08812320e83","s":"00450b0047d0a031"}