Bloomingdale’s use of mobile marketing in its Lexington Avenue store window is an example of the way in which the channel can give legs to traditional media.
The retailer’s Lexington Avenue windows were transformed into three studio vignettes, with Bloomingdale’s, Apartment Therapy and Elle Decor each designing one room, using furniture and décor from the Bloomingdale’s home store. There is a call to action in the window display, which encourages consumers to vote for their favorite vignette via text message or online.
{"ct":"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","iv":"a3461cb8088c2cf37c575642bc832f65","s":"edca119474c5bd88"}