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BMW appeals to consumers with history, humor via social video

April 13, 2012

 

By Tricia Carr

BMW is using humor to appeal to consumers in its latest social video called “Three of a kind” that portrays the history of the 3 Series through a trio of uncanny characters.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Laura Burdese to succeed Bulgari CEO
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Dior builds five-story statement flagship in Beijing
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