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July 14, 2020
  1. US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
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  3. How Western brands can find the app in China that reaches their perfect audience
  4. Gucci, in yet another collaboration, enlists line-up of international artists to interpret its G-Timeless watch
  5. Day's wrap: Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  6. Louis Vuitton’s Virgil Abloh takes animated, virtual voyage with Message in a Bottle spring-summer 2021 collection
  7. Dior promotes summer skincare in pastoral pitch for country living
  8. Bentley further digitizes operations with online configurator for Bentayga
  9. Versace debuts round two of Very Versace social campaign
  10. New campaign asks pointed question: What does Moncler mean to you?
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Multichannel

New ultra-luxury publication proves potential for ad campaign leverage

April 13, 2012

 

By Tricia Carr

Former Niche Media CEO Jason Binn will publish a new magazine this fall in collaboration with Gilt Groupe, a venture that advertisers should take note of for future print campaign placements.

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  1. US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
  2. Fendi expands digital boundary with debut of first TikTok official channel
  3. How Western brands can find the app in China that reaches their perfect audience
  4. Gucci, in yet another collaboration, enlists line-up of international artists to interpret its G-Timeless watch
  5. Day's wrap: Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  6. Louis Vuitton’s Virgil Abloh takes animated, virtual voyage with Message in a Bottle spring-summer 2021 collection
  7. Dior promotes summer skincare in pastoral pitch for country living
  8. Bentley further digitizes operations with online configurator for Bentayga
  9. Versace debuts round two of Very Versace social campaign
  10. New campaign asks pointed question: What does Moncler mean to you?
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