Multichannel
April 13, 2012
By Tricia Carr
Former Niche Media CEO Jason Binn will publish a new magazine this fall in collaboration with Gilt Groupe, a venture that advertisers should take note of for future print campaign placements.
{"ct":"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","iv":"d8b3c40b8f41dec8a3ea359343365699","s":"7bc5c4ac082b6efa"}
Share your thoughts. Click here