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Mobile

BMW flaunts sustainability vehicles through solo app sponsorship

October 28, 2011

 

By Rachel Lamb

German automaker BMW is promoting its electric i3 and i8 models through a solo sponsorship of the AOL Editions application for the iPad, linking consumers to branded content such as videos, images and the Web site.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Dior dives into French Riviera with escapist fragrance
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Hermès showcases the surreal for spring campaign
  9. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  10. Chanel unleashes ‘From Dream to Reality’
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