A BMW Germany mobile campaign deployed to sell more winter tires is said to have achieved a 30 percent conversion rate.
BMW Germany wanted to remind its customers that snow tires are more of a necessity rather than luxury, especially during the winter in Germany. The luxury carmaker targeted owners of BMWs, urging them to visit a local dealership and buy a set of tires.
{"ct":"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","iv":"bee90b0133f1f9af3a6ba398833bc7bc","s":"db664063f666f691"}