A BMW Germany mobile campaign deployed to sell more winter tires is said to have achieved a 30 percent conversion rate.
BMW Germany wanted to remind its customers that snow tires are more of a necessity rather than luxury, especially during the winter in Germany. The luxury carmaker targeted owners of BMWs, urging them to visit a local dealership and buy a set of tires.
{"ct":"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","iv":"c52a911b5744d3d97144b8f04f8f72d7","s":"c82260409671b9b0"}