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BMW Germany uses MMS to drive tire sales

April 7, 2009

 

By Giselle Tsirulnik

bmwmms1A BMW Germany mobile campaign deployed to sell more winter tires is said to have achieved a 30 percent conversion rate.

BMW Germany wanted to remind its customers that snow tires are more of a necessity rather than luxury, especially during the winter in Germany. The luxury carmaker targeted owners of BMWs, urging them to visit a local dealership and buy a set of tires.

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