A BMW Germany mobile campaign deployed to sell more winter tires is said to have achieved a 30 percent conversion rate.
BMW Germany wanted to remind its customers that snow tires are more of a necessity rather than luxury, especially during the winter in Germany. The luxury carmaker targeted owners of BMWs, urging them to visit a local dealership and buy a set of tires.
{"ct":"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","iv":"ae50140169206fbfeb43d7f58b0d43f4","s":"d7d92a3a8815f04d"}