Automotive
August 16, 2024
The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW
By Emily Iris Degn for Luxury Daily News Service
Germany's BMW Group is launching an activation at an international trade fair with the help of American toy manufacturer Mattel.
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","iv":"d1ab2cc16945ccd07a06a75b309a602b","s":"3a436748b36d0e5b"}
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