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March 18, 2026
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Automotive

BMW Group enhances in-car gaming experience with world premiere

August 16, 2024

The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW

 

By Emily Iris Degn for Luxury Daily News Service

Germany's BMW Group is launching an activation at an international trade fair with the help of American toy manufacturer Mattel.

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  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
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