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March 14, 2026
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Automotive

BMW Group enhances in-car gaming experience with world premiere

August 16, 2024

The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW

 

By Emily Iris Degn for Luxury Daily News Service

Germany's BMW Group is launching an activation at an international trade fair with the help of American toy manufacturer Mattel.

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  1. EssilorLuxottica hosts vision innovation summit
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  5. Luxury Unfiltered: How German luxury automakers lost the plot
  6. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  7. Material connections underscore Loro Piana's fall/winter 2024 campaign
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