Automotive
May 11, 2017
BMW's "Too Much" campaign focuses on features of its cars that may turn away some customers
By Danny Parisi
Germany's BMW is promoting the BMW M vehicle line with a cheeky new video series that advertises the models based on some of the perceived negative aspects that non-BMW owners might have about the automobiles.
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","iv":"b079b4c924aba6fdd01770e293d80641","s":"dfbc963b81ffbd2c"}
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