Automotive
May 11, 2017
BMW's "Too Much" campaign focuses on features of its cars that may turn away some customers
By Danny Parisi
Germany's BMW is promoting the BMW M vehicle line with a cheeky new video series that advertises the models based on some of the perceived negative aspects that non-BMW owners might have about the automobiles.
{"ct":"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","iv":"239b30f711205e85e02132d075aeee8a","s":"3eb3f8bb1c37463a"}
Share your thoughts. Click here