Automotive
May 11, 2017
BMW's "Too Much" campaign focuses on features of its cars that may turn away some customers
By Danny Parisi
Germany's BMW is promoting the BMW M vehicle line with a cheeky new video series that advertises the models based on some of the perceived negative aspects that non-BMW owners might have about the automobiles.
{"ct":"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","iv":"f43f111222d82c4fe08bfb1c2e68848a","s":"08c569b4b48e8527"}
Share your thoughts. Click here