Automotive
December 2, 2016
BMW's interactive television ad for the X1
By Brielle Jaekel
German automaker BMW is at the start of what could be a dramatic shift in the television advertising industry by allowing users to interact through their remote controls.
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","iv":"c9c175e92c0e9fad3711deae15375a40","s":"80da58d60c827db2"}
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