Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"77a55775eee20bd6e9dd9525cb0de8f4","s":"fe19f590e57d72b6"}