Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"4a6f00b94112702907a6a8a4c650863b","s":"19c395d821d69516"}