Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"6da9f519b5ec5858ea3d7f9cda586c89","s":"af7bf8405045e456"}