Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"5f9eb751d1978a826141dd37b20a8ee2","s":"53b9c286ca01cf2f"}