Since the price of running advertising via the Internet has come down, BMW decided to turn to the online medium instead of choosing its traditional method of television ads for a new campaign promoting the ActiveE electric car.
The automaker created a four-part documentary series regarding sustainable mobility to promote its upcoming ActiveE. BMW’s digital initiative can be viewed at http://www.bmwactivatethefuture.com/.
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","iv":"b381c0fda00918824bbe0a8f3dfdd96e","s":"3af732168a087bcc"}