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Automotive

BMW shows off its creativity through on-site projection innovation

January 26, 2017

BMW's 7 Series installation in Munich BMW's 7 Series installation in Munich

 

By Brielle Jaekel

German automaker BMW is showing off the superior creativity it takes to design its 7 Series model through an innovative installation that projects onto the vehicle itself.

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  1. Boucheron opens first flagship in China
  2. McLaren teases launch of Golf line
  3. Coty shakes up board, announces resignations
  4. Dolce & Gabbana expands influence with spring/summer 2026 ads
  5. Nespresso turns to pop star to lead next campaign
  6. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  7. Sub-Zero uses CRM to connect dots between brand experience, buying
  8. Top luxury campaigns of 2025: LVMH, F1
  9. Harrods announces key leadership appointment
  10. Marriott’s Luxury Group launches artist residency program
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