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Automotive

BMW shows off its creativity through on-site projection innovation

January 26, 2017

BMW's 7 Series installation in Munich BMW's 7 Series installation in Munich

 

By Brielle Jaekel

German automaker BMW is showing off the superior creativity it takes to design its 7 Series model through an innovative installation that projects onto the vehicle itself.

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  1. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  2. Kering establishes two new internal divisions
  3. Louis Vuitton, Formula 1 kick off 2026 season
  4. Moncler returns to Rome for spring 2026
  5. Visa, Global Fashion Agenda start circular design competition for young designers
  6. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  7. ‘Art of the Desk’ centers new content from Montblanc
  8. Marchesi 1824 enters Harrods Chocolate Hall
  9. Chanel returns to roots for J12 watch campaign
  10. Burberry releases 'The Trench, Portraits of an Icon’
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Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain

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