Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"f7878f19ca5a63a581977ea139048415","s":"67141e794ee6522e"}
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