Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"b077b1f53a07a724bfadb680e3134298","s":"90c3a638fa631980"}
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