Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"3d96e2ed8429ab0eb28107796dae5e99","s":"bdaded99b5477fca"}
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