Luxury Daily
World’s leading luxury business publication
Aug. 4, 2020
  1. Burberry offers a look at how companies can navigate difficult times
  2. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  3. LVMH, Kering and the new luxury strategy post-COVID-19
  4. Why you should not put partnership marketing on hold
  5. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  6. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  7. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  8. Lamborghini turns to events, limited editions for new sports cars
  9. Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
  10. Gucci enlists models in DIY campaign for fall-winter 2020-21
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

BMW strengthens core branding with new signature sound

March 20, 2013

 

By Erin Shea

German automaker BMW is revamping its core branding efforts with a new sound logo that will be played at the end of television and radio spots.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Burberry offers a look at how companies can navigate difficult times
  2. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  3. LVMH, Kering and the new luxury strategy post-COVID-19
  4. Why you should not put partnership marketing on hold
  5. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  6. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  7. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  8. Lamborghini turns to events, limited editions for new sports cars
  9. Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
  10. Gucci enlists models in DIY campaign for fall-winter 2020-21
VIDEOS
More Videos

MORE IN Advertising
Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible
Calvin Klein welcomes back supermodel for fragrance campaign
Fashion ad spend down, with some bright spots: report
Gucci enlists models in DIY campaign for fall-winter 2020-21
Fendi enlists Gen Z sisters for newest #MeAndMyPeekaboo episode
Gucci curates genderless collections through MX Project



RECENT ARTICLES
Burberry offers a look at how companies can navigate difficult times
Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible

Subscribe now: Full access to 90,000+ articles, reports, videos and images
Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
Inviting opinion pieces on luxury issues, marketing, retail and media