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BMW strengthens core branding with new signature sound

March 20, 2013

 

By Erin Shea

German automaker BMW is revamping its core branding efforts with a new sound logo that will be played at the end of television and radio spots.

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  1. How to save fashion retail
  2. Tiffany translates romantic positioning into coupled scents
  3. Customer reviews, UGC can help cut down on fashion returns: report
  4. Kohler ties fairytale ad concept to fantasy film release
  5. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  6. Dior admits to Sauvage missteps after campaign controversy
  7. Consumers increasingly turning to AI assistants for product advice, customer service
  8. Day's wrap: Stuart Weitzman, Fendi, Seabourn, Oscar de la Renta, Four Seasons and Central Park Tower
  9. Stuart Weitzman showcases strength in men’s launch
  10. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
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