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BMW strengthens core branding with new signature sound

March 20, 2013

 

By Erin Shea

German automaker BMW is revamping its core branding efforts with a new sound logo that will be played at the end of television and radio spots.

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  1. Presentation decks and agenda for Luxury FirstLook Jan. 15
  2. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  3. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  4. Wealthy to grow 5.7pc this year to 26.6M with combined worth of $110 trillion
  5. Register now: Luxury FirstLook 2019 New York Jan. 16
  6. Dior asks award-winning actress to spread joy in fragrance launch
  7. Rolls-Royce to unveil new digital art based on cars’ painting data
  8. Bloomingdale's gamifies in-store shopping through Snapchat filters
  9. Smooth checkout process could mean grab & go will be the new norm
  10. Michael Kors brings Instagram campaign to life at Tokyo museum
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