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Feb. 8, 2026
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Apparel and accessories

Bottega Veneta saw 9-point ad recall lift from Facebook-engineered campaign

May 16, 2018

Bottega Veneta's new campaign came from a seven-day Luxury Hack. Image credit: Bottega Veneta

 

By Danny Parisi

Italian fashion brand Bottega Veneta worked with Facebook for an experimental Luxury Hack, creating a completely digital and mobile campaign in just seven days with the help of specialists from the social network.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Aston Martin loops Breitling in as global watch partner
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Qatar Airways, Art Basel kick off partnership in Doha
  9. What real-time branding means for luxury brands
  10. Givenchy aims for product longevity with anniversary lipstick case
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