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Dec. 13, 2025
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Jewelry

Boucheron embraces maximalism for ‘More is More’ marketing effort

July 6, 2023

The brand is opting for playful proportions and 1980s-inspired looks for the Carte Blanche High Jewelry collection. Image credit: Boucheron The brand is opting for playful proportions and 1980s-inspired looks for the Carte Blanche High Jewelry collection. Image credit: Boucheron

 

By Emily Iris Degn

French jeweler Boucheron is out with a vibrant drop.

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  1. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  2. Sephora introduces new concept for SEPHORiA 2026
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  7. Mercedes-Benz signs Coco Gauff as global ambassador
  8. Mandarin Oriental kicks off annual Silent Night activation
  9. Aman welcomes warmer weather with ecotourism boost
  10. Bugatti opens first showroom in China
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