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Retail

Brand alliances essential to finding international, online success

October 19, 2018

Peter Thomas Roth Lunar New Year Peter Thomas Roth ran special promotions for Lunar New Year. Image credit: Peter Thomas Roth

 

NEW YORK – With a growing number of ways to reach Chinese-American consumers and other Asian shoppers, high-end brands continue to rely on affiliate partners who better understand marketing to diverse audiences.

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