Research
August 26, 2020
What drives brand love for a generation like no other, in a year like no other: Morning Consult's fourth edition of the Most Loved Brands report tries to peel back the onion. Source: Morning Consult
By Luxury Daily News Service
While Morning Consult’s latest research on U.S. Gen Z may not be entirely applicable to luxury marketers, it does heed to note what makes this highly picky, fully digital generation love brands.
{"ct":"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","iv":"3de23e78cbb9f525f461cec07862cb24","s":"f8aa3437eef31965"}
Share your thoughts. Click here