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March 4, 2026
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Research

Brand awareness declining with Gen Z

August 26, 2020

What drives brand love for a generation like no other, in a year like no other: Morning Consult's fourth edition of the Most Loved Brands report tries to peel back the onion. Source: Morning Consult What drives brand love for a generation like no other, in a year like no other: Morning Consult's fourth edition of the Most Loved Brands report tries to peel back the onion. Source: Morning Consult

 

By Luxury Daily News Service

While Morning Consult’s latest research on U.S. Gen Z may not be entirely applicable to luxury marketers, it does heed to note what makes this highly picky, fully digital generation love brands.

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  1. Vestiaire Collective study links self-doubt to new purchases
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  3. Christian Louboutin delivers striking summer 2026 campaign
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  5. Yearly sales drop 5pc at OTB Group
  6. SCAD lands $10M jewelry program endowment
  7. Visa, Global Fashion Agenda start circular design competition for young designers
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  9. Annual revenues rise 15pc at The RealReal
  10. Burberry makes fashion show livestream interactive with commerce
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