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March 27, 2026
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Research

Brand awareness declining with Gen Z

August 26, 2020

What drives brand love for a generation like no other, in a year like no other: Morning Consult's fourth edition of the Most Loved Brands report tries to peel back the onion. Source: Morning Consult What drives brand love for a generation like no other, in a year like no other: Morning Consult's fourth edition of the Most Loved Brands report tries to peel back the onion. Source: Morning Consult

 

By Luxury Daily News Service

While Morning Consult’s latest research on U.S. Gen Z may not be entirely applicable to luxury marketers, it does heed to note what makes this highly picky, fully digital generation love brands.

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