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Feb. 11, 2026
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Research

Brand awareness declining with Gen Z

August 26, 2020

What drives brand love for a generation like no other, in a year like no other: Morning Consult's fourth edition of the Most Loved Brands report tries to peel back the onion. Source: Morning Consult What drives brand love for a generation like no other, in a year like no other: Morning Consult's fourth edition of the Most Loved Brands report tries to peel back the onion. Source: Morning Consult

 

By Luxury Daily News Service

While Morning Consult’s latest research on U.S. Gen Z may not be entirely applicable to luxury marketers, it does heed to note what makes this highly picky, fully digital generation love brands.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Porsche pulls next head of design from McLaren
  3. Louis Vuitton flagship lands in Beijing
  4. The Ritz-Carlton New York, Central Park, acquired by Gencom
  5. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  6. Versace presents collaborative vision for spring/summer 2026
  7. Ralph Lauren goes global for Milano Cortina 2026
  8. Kering sees annual revenues sink 13pc
  9. Building brands with charisma
  10. Dunhill twists English elegance for spring/summer
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Luxury Unfiltered: Why traditional management is killing luxury as an asset class

The Ritz-Carlton New York, Central Park, acquired by Gencom
Porsche pulls next head of design from McLaren
Kering sees annual revenues sink 13pc