Research
June 16, 2014
BMW display area at NY Auto Show
By Joe McCarthy
Prior brand experience influences 62 percent of consumer purchases, followed by dealership experiences at 59 percent, according to a new report by Foresight Research.
{"ct":"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","iv":"ded074553f55eddd8ac15b49245c68f9","s":"dd210a6ebbd80f17"}
Share your thoughts. Click here