Research
June 16, 2014
BMW display area at NY Auto Show
By Joe McCarthy
Prior brand experience influences 62 percent of consumer purchases, followed by dealership experiences at 59 percent, according to a new report by Foresight Research.
{"ct":"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","iv":"9607b12b8fb47068276eef9189497d97","s":"24da3a0b9817ff14"}
Share your thoughts. Click here