Research
June 16, 2014
BMW display area at NY Auto Show
By Joe McCarthy
Prior brand experience influences 62 percent of consumer purchases, followed by dealership experiences at 59 percent, according to a new report by Foresight Research.
{"ct":"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","iv":"7204e74431d8b873fcd0840dc5f8e8ef","s":"51c6a65f8e948ce8"}
Share your thoughts. Click here