Research
July 8, 2015
Dove played to consumers emotional side with its latest viral video
By Brielle Jaekel
Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group.
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","iv":"4fd037f4dc1d7bf2ebf6d95df43b3e6f","s":"c40bf595e3d16dee"}
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