Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
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","iv":"51085c29a2fc33a9e64a7c1e9f91e705","s":"f4270a4f797977fd"}
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