Research
June 15, 2020
Brandwatch's latest report, "Brand Loyalty in Times of Crisis" explores how brands can navigate the uncertainty of 2020. Image credit: Brandwatch
By Dianna Dilworth
As the COVID-19 coronavirus regulations begin to lighten and stores reopen, brands are looking to their loyal customers to help stimulate business and bring back the economy.
{"ct":"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","iv":"e8ed196fc96850b3be617ecadbb7bb55","s":"f4ca91723b3c3ed3"}
Share your thoughts. Click here