Marketing
June 17, 2019
Consumers are interested in brands who share their values. Image credit: Intermix
By Brielle Jaekel
NEW YORK - In a marketing environment that is so heavily driven by digital experiences today, company values are getting lost, which can have brands losing out on double-digit growth.
{"ct":"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","iv":"048c9dd3ad570b2eb4de250ba9d8ae3e","s":"47d83e4f1d12dd06"}
Share your thoughts. Click here