Marketing
June 17, 2019
Consumers are interested in brands who share their values. Image credit: Intermix
By Brielle Jaekel
NEW YORK - In a marketing environment that is so heavily driven by digital experiences today, company values are getting lost, which can have brands losing out on double-digit growth.
{"ct":"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","iv":"19acd45c79588f747dd558ac2061e597","s":"0021e2c2f178b880"}
Share your thoughts. Click here