Marketing
June 17, 2019
Consumers are interested in brands who share their values. Image credit: Intermix
By Brielle Jaekel
NEW YORK - In a marketing environment that is so heavily driven by digital experiences today, company values are getting lost, which can have brands losing out on double-digit growth.
{"ct":"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","iv":"3e2b7eb76d89748995f959a5111f336e","s":"cd651d86983d3017"}
Share your thoughts. Click here