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March 27, 2026
  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Swarovski, Ariana Grande release sophomore capsule collection
  7. Longchamp, France’s Shapers Club form artisanal connection
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Chaumet expands environmental efforts with WWF France partnership
  10. Audemars Piguet brings AP House concept to Miami Beach
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Q&A

Branded content instills trust, sense of self and wider world for affluent readers

May 27, 2015

Fairmont magazine, spring 2014 cover Fairmont magazine, spring 2014 cover

 

By Jen King

Printed and digital content is a key engagement strategy that allows brands to extend the length of a hotel stay or enhance the purchase of an automobile through a sense of community.

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  1. Cartier celebrates 20 years of Women’s Initiative
  2. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Swarovski, Ariana Grande release sophomore capsule collection
  7. Longchamp, France’s Shapers Club form artisanal connection
  8. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  9. Chaumet expands environmental efforts with WWF France partnership
  10. Audemars Piguet brings AP House concept to Miami Beach
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