Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"3f1a1058248968ad2eaaabbf05f3e36d","s":"5d54f4f551650e8b"}