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March 3, 2026
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Marketing

Brands are trying to cancel the idea of “whitening.” Will this work?

September 4, 2020

Facing accusations of racism and stereotyping, some beauty companies have decided to eliminate words like “whitening” and “fairness” from their product packaging and advertising entirely. Image credit: Fenty Beauty Facing accusations of racism and stereotyping, some beauty companies have decided to eliminate words like “whitening” and “fairness” from their product packaging and advertising entirely. Image credit: Fenty Beauty

 

By a Luxury Daily columnist

With the Black Lives Matter movement gaining momentum in recent months, scrutiny on racial equality has quickly spread to the beauty industry.

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