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Software and technology

Brands cannot approach the metaverse like Web2

June 29, 2022

While the new wave of the internet will likely provide ample opportunity for brand engagement, companies must approach the new space with insight and agility. Image courtesy of Gucci

 

By Nora Howe

As brands and consumers interact more within digital spaces and spend more time online, the metaverse presents a critical opportunity for virtual engagement and profitability.

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  1. New film from Moncler marks return to Winter Olympics
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  3. St. Regis Estates to premiere in 2027
  4. Dior’s ‘Lady Art’ project turns 10
  5. Hyatt names global lead for luxury brands
  6. Fendi reveals holiday window displays
  7. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  8. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  9. Chopard, Boss, Lancôme front AR experience from Snapchat
  10. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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