Retail
October 20, 2017
Redesigning a brand's online presence can help jumpstart sales and bring in new customers. Image credit: Hodinkee
By Danny Parisi
NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.
{"ct":"STW9Vdy7h0eOxCPmvRQQ7qwe4DalIZ0PxfiZhLLjzscDWmyLOWnwMpSrTx\/WIFfIw2uBs0iZm4N33SW\/wJxQwtheMkiFzMkT1Sja4XOFlxQ1qNrN\/4CDdmqdD8oricT6m\/VPoVfcQyqwNyeSrAv+nUtcagGQAoWCujNg4VCsBCiWwrDsKO6Q5FMVcVUoUos9qGXVWQcQACXkLKxsj37Bbnzc2sHqcGvX7Kl06+7qkSQRn4fpLrexZ0RIcCKUMJ83UoC4FqO0ZPVV9DLNNmMX2sTaYBQNwpsB2gMHjP90IBqpSfE6fZpnPkz30QJvaSsZ5A2pr9PBsEc+X7ASwwQK+cODorxTaAxc1b4NifMFEDMwcDS6IavYHta27aoZ9Lg9Up4xMJHrzWe2a0Z8AH+GeLCV6bZYA6BV8LSNWd+UweDu9ldB0Q1ykFkrSzEiRqLcEEwSHVdgC6GYGwqvoFim2COQoFOF3giOHiHlf3z30JL8wc3660unseOgDrdUd+tKt9++QUV7yrYNBo8sJLKmDpDVnAmfDGmzANxR40GX46jNAn\/\/1InkF4TU4PX+ho6WPNBhKP\/iTsT6vQjUyKzjOSTniYu2XeoHzCStGkuXEMZqqqogz2scL5Zhw6Wb9BM6wZ3ALf3Xw3UdgxJjzlI\/pPJqr7HGFQabgzBvrN9\/ae8sModaf+gA9dAa1hDOUYx2omGKYvFDirzf+d7gxbPOVtsJP+izMldoRbb+TepEVRnj9njE1dMgmJDzKVh1goCov4Oh\/+KBvUJVE1ag6enXEAVdS2FA4hDg9MsEl+CTsw2zZmsb8UNA0p20cB\/qoE9FcY1wYgOF9Z+5mXX2sUCi7cFyCc54yFhO5XEjGDcNavWAHCFAPdQxIyKoZ5gsVKWw167Ksn\/5V4Qtsz0VB2xRwytgS04c+uaJR+JDq0Fef3r0oF+Du+abKwRlMaq2owpM2WZAffhkWZ719ktT+c4fQr04pyF7FxjJ+Y1Qz7FQEivwkFTI16aCXagVZXkUanoXJXnNBHjVuXAXvl99DxQj9zcs9uUfZHnPgXha5Y44McOPkhgRt7+qiC78VY4XV2kP+rVOcJzqxRBAhhEYwiOI+Az1b4EYIZdrgCQN0BF1Ov2QS+0yXMgV4UI+8rOGESy3HfmxICiEtpnAQ+45OLvwkwGT8vhm0sm8Tm7ZcEnJHZi7fhv9M\/DBbDEn+3v5kMjVyGjVpSgqpjp+dsxdUobZExRgJ2pnDzFA7vPnEBPv9Fa81VSN\/9p3AAQ3pU2EnmJJ9ejGVH06gQ\/LSEtpM835syx7kSpYVJumDAU2J7bX1129AE+5THVsYMOcrqY6DJN1CkpMsFuMhJZU\/eS7U1gD+MGJBCvhtUa6tR4bzvWzpdUKdwLr2eVY+suCKn8kuuqgPnjVEh3iBy3phwNGRK+kDEY4SOpBA1rtjXuGNDjgYdOl67rMUzu\/s0gWVtxkcc7NagQ4HrY1UqUNlL0FtEiI0+SqTMQeqgOqTTTNj1nNNDd+fddV2MGlgchQrxejMDOLl2nNAJFZ8cA7TPXzd+HPDNxT2XUmNs57qzFilqdvTuCJEavXKQOHETLciVkMbPJ4GF7s1\/3QlB0UoWXO+d4LF\/r+FMuJom6iFl5h\/0Uz82GxoK54u6KnURvfCkeTymp3P0cq6q39MjFnp\/SIqTDgiP\/X09l2IiwUHkmuMM6NQ5bUsR9pvDHEkiqkzo2jLmb8Xi8YreEdxCicoKoPMIejxzISlZLd6At1WRRznUgsooeduKN24umnX6QrWsml6Vac7bwGSsLNonYZqnflZq1dzBgCpgAplgx2zotl3DsGYrfPSM9p\/GroiAU\/pfex4d1Ej1kmDmNYUCzscNuXQjNqos7rjlJwRRYaJfu1b\/GFVlVe0G5YwdAk2M3Lz7T3ssBCl9ohS29rPsCPG1GKvaNehh55YnRAoURs\/GFXqyPbPCMoLGmOHsn4GdmHsP2LFdRAREKLJD9QabwgCkbaO416aZt5p+yE6WU3ryW6b2BFmo53Y9yw5poBfnmDgG74YZnEBQkUWXF\/NJTCHd4OOjYbsYXj7Y1gsiYoCMotuLJEV3BTFDMjyXPJlPUT46boafyYEKjqscLUWcFSIUJ14sjd5iPYbYnCmHbhhW\/alaoolqE+UMSPHXoZncwkWO8ghRQpBuRvfpRvmNDFgavDCaGI7iM4Hi\/wV3iTPZny00z6O\/7CqKwVt\/viVa2ewAirR0OUwxqF15YCzQN\/7H0AUxGS81VwdUM9Uq9Ba7+JhFttgaAg4rLz\/vlkRYrMtTLwICjrnMYuDtFi8As6ptq6yhOhgJx6ayQ1WlEUJz7ce2NkM3EfoLFewHcW54lCQBLecE6Emqo9r1S2pUyYNHo4HsDt2QZUW\/loQS+KemSi3PKng\/XbmIQT4k1Ij1pz+GKzWY5B927Lc7yfri4m8xjDepGi1XeULjM8z8+C0PQweAcua6eVnuGYyUROZk4TdsoT8Lw2uKmZjVyaA3aM7hi4n1m+\/T1ZppybJWgDGcz9g6NBF8nf\/p55GJP2+z4m5S8\/LFvvZWKMrJlEOuHJrIxGiXiJaxBye37un7w20mckfq9q1Q\/wBVy6mt3RZx+QEf6kOsfKXDP9SuyS7fohy+aZDRtKMKRl2y4FLHIAXjqmB2pb2JdWRsSJrUrUV42bnFv1BuhB8mTbDgQwKt\/Xt1svcwb6NZSTeHDKPLIH+VkTD174v\/sXrtvWSfAGSFurquKKaM3qbbgRsqxnCi1Ue9q8eNMSj\/wFxAMzjYbziWdb1kvD32xgkQJZTVazGW0nMHy3mmAtJvJ2TgQPFpalhoyCAP8UcDVl8sW3ubKc\/QM4\/nfvaI+bIFfvAXHfw1Z+dvsvHvhgr8G5af6VWMvvtaA4lHih++hIACbM\/cBFn3LCMhOY3U+ZuZWY8zZeJ5ZxRISOLU+0W6igV1KaDNeqS7QCXrI3sE+pKuqxZzt9ILmW20gSTtf\/acEkyNld9bysSVRNFigJ7QZh5ShWK+pAXWweToSwRb7BYHqy3N1ieykdEUGsyc8gQEnc7\/1eQs3IioZHFBsIYoQsoDs6ZKcaQAaqVjR6I\/s4HHDQJB8BePV8mfIvO8\/O2jX8yXXSgpjTyKdiNzc\/4s2CEkMcBgtp+oBlpwFME8cQrsxRY9kxCLvL7O4VBQdHxBlzci12gEWjc8itwlnsPrVgH3isYhYHG1FKQIQ5knPaNDx3XPgtuR8isPbPCR5Dlc7MoXa4p7gZbFYvCSDDVMe2lowuLFTBGSu6VCOBQ5KKT870j3GcCLUj5ymye2ychOf5XGYZzE4UNwL+N\/QHybMhgOg8aascAkinWC2KCEFeUScJctKs9v5jlU3Ojh2VkEUDbhxnJg1qkyTSKnNNiJbhKE5z0IjpUaeT9hmgP0kxpTZ4IkBOCJMfXh2xVB8PW\/UDQ9dXKDZ2PVZlaDEDTdBJ9674F26s8+IlMueKhGga6BG53fla5n\/58Kg9hmv\/Q0+NEENOsI65onhbIp15MVuUc+ld0NiEQOnhOsoQW+9NW5JVjyDtiGoX37omthfOynbyLrAYFHx+aPUBNxRhrZTtf0UwBRhhtuQJ02Dld3gIx3fqRGzWA\/5AuJTKUbjuVe+HP02DQT0ny2wYaTunKU0sgl+PM\/s9Sj7YLpePy6y6wzD3DoR48Mde6rtj0BzwBjmBg9Iuu93CJ33N79VJkrohDuY9XuCWXmp7ivY5maVZvEPaEqf0x69pj8LvuRri9pEspFQv8Y1+MvXSoNUxKDeW11\/VrJOllwzZZ4iwfdeagPjt0dXFhVuSwpZ7rw4ZC7H\/f+A3wcyhmJmRDqR0ULwj6qthH3dbFCa1hcupWvanCUtlj0\/f93BnMIQDyMl0Eil3zqEuiyfX7TkK5RyFeSxT\/tsNJLPKUCV0J9Z3fL2IW4VRKswLXAUAdlRerrSdeI9\/N53wXMrS1oRPPe49vpZxnvn4NUf7OcihQWj8GUjvqrUgjL9GqGwA3S39clPYOwGBX81o3ZFqhXv8PpJPgXeKfVZk2ferF\/WvaP3FTJWUQgg42DiRxQNyWLXxU6owRpvhJOE0clV9lQY9RvpS3L0TKlvfmtADvP+IMcVvX60nIwl34Vm5e3\/SRBvpRwkvouXd+FAJy6\/rKnbweUPjFQfzNC88fwcDwg8xh9dS\/5Q96T\/Af\/U59mb6jYveL6cG2ruj0DfDPwzxT5GW1FKFcQMK9jAXgtjZ\/D1LNfX75oP5VE7fY\/CaAeH5ewXxAxvpSKzCZ6dQxHkuEQyK3EQ0J9TDu+fAGvkE9lEoeaGsh5jm9g17qTKaRNMFKg5CdNmsB7vQiXRTGym6DxGI0MHjvt9QYNqolj5hra0EHPtfgc5j8Ki8xHBdHQJND6q1wIP6VaT5Yi0BqcU+nLI1vZOHUHWJGbedyoleZ2kN+IIoa6xrVUL+p+Ianvk3q0kPr3wLpnY+e705lO2fvELMsHQSW46t1xvW1N7ddLUgdQ5alMP8IkU8z7TqRygFylU02sN29L5WGr5AOeIxcnNNpRS2OwGYVaD9IQaXeCe5DJAD9PBdC45OXM6+IOrrLMmXqkoHUo\/B6URKx5Wa68Oag1SK8\/4uGiUmr7C6ShuCPw7xXTO9VpVRsMw5q9qBpZbO3jh6R5GIDw7Pujmr+ctd1UuHcxS\/IZBlwBiNjx56fS6FnPC9HcIMNbekX0pOy5EGIQzY36FCPC8a96Vv8Wg5T1BTD7PYwBPBKkT7luwuMtN3H54sTU5VQQFJFvIFCx7WXAPkZJLqzh2QG\/tslTOUWHI5r7NHGXprMJmU9T5NHPDnFITX71c3HU9In1D\/exewZDrbzAlTLBralnxgmqrEHTUd03Us86pjwGOTNaZek4ksumiQ0LyIGkCFyj63swKxnuFQPw+yVf\/KBBx895VpARrkepXJDaJUuef905T8JBg2KtXw0l3cUnoUhK1wyzPNqlvOyj7KzEJqsMkUau0OHBm3QuY2kdelpQIMPMaY0jKsk5MdhiwWfInMDf9145WSVdwasZVJEupqvH3b8sWIsyshkqmRlGL7xohiHF5YvfYkepKH0EEz2sqx5Q2nUkby9nBSXNxPbqmlrbJB4MuBslKLV2Yg39L2b\/vkcovurg+BY+eNIiyAMVeNHTxxFfygCeZrPCht5e3oljyxlga\/a+CgsIuQSPaKMusCTMEoC1ZS4DREut058IgNAFLnY9fDj4z0rVIcotjVH6mkOs8YuiIFKsKQb7h8k2bNjcb2sXHZfszHQ1V\/VirkMvxpi6g2vpK2j+kDBR5oT+MvHjqDkxY4NGRAplE1I5pJIr2eAOQ\/fZBL1FMb8uOFu9FEsdlcB2onCYKUsq2a4SR3jdQRN2muMGWq0\/1j\/l+3CyL9tKhyaVe50hjuq2LaJ5bCEXNcRJq8K7VFXolzWt\/YIHYoBpILp1zN5DEYLnb9ThEdYIxd4+VZH103SsBncbZqeLnzEdv8reFlWwNcc+yycd26leedDMSj8Oz3hgK2uxOaYqBqgf99IYPX9YL\/RzOhPiGDR3haGn1OYPLLmvYSU6ne4MMacSaFT1o+FRqJF2H7pKPJ+xpufoRIs62prqd4RIyN7jB+e0VLsDvEv4AtfVuCMAW4mxAZjf2XsG9C+Qb\/zamPp1CkP+mYVPtclE3\/7VNuH4GfEbI7fagHXBm\/6Q4WPMf9qlGCai5WAoikKfFWbWT\/htb\/UIwUk7Y31FWVZ7sMItkl86OR+qgYNPpcVrIKsMWvw2WoK4maotqI4RgYU37yVgQ+D8\/NqwqcQ++1G8AC3eSlXq7IB2odthBA5yFzH\/AnxUiOx3O1VydgV\/+wY4YJhmqJNOGYAk3aX2pc3G79ZemLPfqEANT3tE4pcXN2U1KCd7Dgv\/\/Y\/Tmgmj9Bw53VVHIeUqDoGySBMPNmwI\/hdy4\/mA0WL7qcCtreiUYIhoswANs4QyS9xnusQF65FAcgVxZx0W\/LzdMVGpB\/AnzAh4rw4Lpa299FQIj5k0qkIB66AayL6eg1eHGgdpplFZW2WHjNNyrzeMHnP82r7DLj+8odfs\/D5oB1LmH\/UX8YgpfFUYdkqSEhJ+Sm7ictL0LKap5Lq+UeBEtAh2kt97D1\/dollUKliemJFiV53JrHw+dAjGxzl1WX3n+sXIt01nn5P0I99PfcZ\/zhsBiXDXxgHvyBdBtuVp5BQoACoWMpP27aWXq6i849S9MKTby7ZkYkF5E214He\/po\/\/6MlcJCpDKqn+7gzz\/8k3cDfUP5QO4ZZTQzE9OWk\/hgkxuJTmNMqu5vOuNR8grqW2rbHyrkez5heISUZVRl0YEkqfewxzUo1tcAS8GQJTgGwHVU0BJqL9skwfFQ7kumdc+tWTYWmotNkkRv4LaguMLId5tmaRiV14XgFIXNxFtCd186IDPmXXbHaDBBVT4W+m3bEaIZkEabdTWPF85o4Kj79ICsDDnPTT\/Hxio\/ah4r4CBwavtiyofo7V4MO\/PbHEAdJwnXvVjh2Q4CaXBrrlztKyxKYO2EN8HBCQ4bsa5vfxE0v\/SehxQF35fahnmKDpgn5MUXoJahZr0WUzRr0JiXJZJoTro+WoTfnCxtcsM2EYPFQDveRQBEV2s0+x6jk9d3eUaPweEU6T5So13ZqkziAIHGcfjlOvjQQlfuvZR9ZfrHjtp2tPWUsQzTX8E9ae1SyRlu4VdT8Zi7ugeODNX7H+q4RiSpWeSXN+iahLN8Kf64t8TMbeStXcvxlRzn4zVCjhI0uWwqQJK6\/jGZCFnHxgiBt\/R9Pra41jtnS4Fyncyu3RE5VKcOe0NiIxo45hyD74W3cw5KpVAsXj8gayINuCYRvebZTHSzr9tQgQ86+7\/MKAJcU80sfuZlSkX2jyQYjJW0Y+L9xibvqPZXdZdyNTsFFdOILk13dmjS4aEN1jBMD23gcrdYUqP6w0OzSpAnnJ7rSidvuZGYNPmj4Xo4\/hVRGt0+lZLkVjvQIdUS339xy5rLfY4cUpgM7W2avj0qPu\/iLYqrlcs6jxIN6h9qIe0oQDe5oU+TGnndu7sBl6XxKXW7XMpsmFXb2bqROPhn\/vy2R4jiOyf2japhGJgQlTC7edQRXWVhA3Kt1XijqmQks+auO080uJ8P69V\/MXWrysq5seVPnNxIpcCJVMdjWKks9Rhg9JfRmT+kYYpUQfVi\/MQiau9QUCJai1fxnV+d725pkJWx22CLaXc5AnXKMguC4rNC+AB4VR6vbIldMuQwFt0CcdCWkHyc1+yrho5h0wYeXMIMBYN2BH9Nmlmmi8nINXlmhKLuXLlE+ibHfZwJHU4thAIID9So9dgC++RQSXOXanRi0KC2X5Qo4CW0FRx91674OgCNqFfDcli6Y9Kck\/y7kpYNa5w7\/BYx4OWu9UdGXTN5971sxyjhhEO\/saIleoIuyf2N4FG43Wr+UBQ2raFo26nt9k5+nXqTu6G4NrJTw59WaEzxyrLUjeJfGue2veSni3e40p66tvlIJRYLw5uiK1WvVCAEvmoYkk3ZIYWxKdHWGKoXvoj\/ia4S4UHlT6N26LJTyYo8SK9sl0cRwArujfedg0Gcck2VcUVAve\/xGW3iw2hxqFmGTarilRGQO9adWsi7FW32XGFAcgNNnbMMm1A3mSNhNg9gccIvqq1eHz4ChIPfQN87rKL7+PDPV7vGjc6SOhr5X2iaOtZcqk\/rbaBZSFE5Qm0RRfkkY+IVR1r66ehD35D\/\/orDA6KGhOJh1HnzI1jZf3qqj8Ss\/dQvWwpgG+ml0rXO8TJppI4U5kRZ+2PFE4tnjY5mLVJGFdqP80zfwtY+ohmrgjoa28xi74DAKi30vuobCoukG5CKUFRJ3H\/F292b8swPrv7EaqSA7OLPV3Nk6RqSwRrAw\/YyhtUpS7jF+mi\/BZxnvwE1jYofyIhFoFABuJpoSld2yLcXkMXUeCq1xcUsZK\/47PDviBBfEgVPlqR2l5VX0g\/Nswr5VPOOyZx8sln2O\/+XX94+cAQUUjZ7VPVBgKiteD0cd+9IlRIwoH4yeLh4UucmyP7vH2Qyg6lDzJjiLWNnbp6plQeUiPTvEDJl26QSQUJVOrBtT1y5G6uhMd8NDvcPKxFqpPGtc9hJlbd1O3RayArftAzmTyRVaLyjaOStZx+sVRtGL79VgQzafLTO3V5Pv4+vN6aU5qX0tUOxcyNPFYcStFaNcF8+6oCGJHWxQnffDh9xwIfU2zMNM+NnAudns7FxGj8J4xKV68qOgDwaINLVfwgfNlR1JLqjgmf7BVPD6NaNSdsg\/sXDwE+wf2M1SRG0SPmGh00U90qkdUhbBHocuGR9jAWbw5TtJQCsKf\/ncYcALto7RGjp8SggVLqXNYgjIWkJphNrcYwLYh7fjnwrFsAJ2c1xGX54xNLYgRDWAxmZe4+mYtd\/SGHlp2PCz\/xn\/ImxHwAIPfeeVkJ1Jc8eS1cF8aMPf5LZ+nC0nQTCrDkRI87oMZjg5vmP2WNgf6ng=","iv":"71b659dd844689ebee39c03c5e922fbb","s":"b75fc251f62403d5"}
Share your thoughts. Click here