Luxury Daily
World’s leading luxury business publication
Sep. 22, 2018
  1. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  2. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  3. Bleu de Chanel dives deep with new campaign
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
  6. Swiss watch exports up 6pc in August
  7. ABT brings ballet to Madison Avenue boutiques
  8. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
  9. TrueFacet branches into brand ecommerce as online jewelry sales grow
  10. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
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Retail

Brands cannot fear leaving money on table to maintain demand, exclusivity

October 20, 2017

Redesigning a brand's online presence can help jumpstart sales and bring in new customers. Image credit: Hodinkee

 

By Danny Parisi

NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.

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  1. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  2. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  3. Bleu de Chanel dives deep with new campaign
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
  6. Swiss watch exports up 6pc in August
  7. ABT brings ballet to Madison Avenue boutiques
  8. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
  9. TrueFacet branches into brand ecommerce as online jewelry sales grow
  10. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
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