Retail
October 20, 2017
Redesigning a brand's online presence can help jumpstart sales and bring in new customers. Image credit: Hodinkee
By Danny Parisi
NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.
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","iv":"7b2d7201948424676e9cd1d65465059d","s":"0a25f06d0f6f4a9c"}
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