Luxury Daily
World’s leading luxury business publication
Dec. 17, 2018
  1. Louis Vuitton retains position as most valuable French brand
  2. BCG is 2018 Luxury Researcher of the Year
  3. Guerlain leverages the past to look into the future
  4. Bleu de Chanel dives deep with new campaign
  5. Book excerpt: The Wealth Elite
  6. Top 5 brand moments from last week
  7. Real estate sector’s Top 10 headlines of 2018
  8. Luxury shifting from material goods to mindfulness: Euromonitor
  9. Join us: Luxury FirstLook 2019 New York Jan. 16
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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Retail

Brands cannot fear leaving money on table to maintain demand, exclusivity

October 20, 2017

Redesigning a brand's online presence can help jumpstart sales and bring in new customers. Image credit: Hodinkee

 

By Danny Parisi

NEW YORK – Managing customer expectation is a full-time job, and when retail experiences do not live up to the expectations those customers have built up, brand-consumer relationship suffers.

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  1. Louis Vuitton retains position as most valuable French brand
  2. BCG is 2018 Luxury Researcher of the Year
  3. Guerlain leverages the past to look into the future
  4. Bleu de Chanel dives deep with new campaign
  5. Book excerpt: The Wealth Elite
  6. Top 5 brand moments from last week
  7. Real estate sector’s Top 10 headlines of 2018
  8. Luxury shifting from material goods to mindfulness: Euromonitor
  9. Join us: Luxury FirstLook 2019 New York Jan. 16
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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