Marketing
August 24, 2018
Consumers believe brands should be transparent on social more so than their peers. Image credit: Facebook
By Brielle Jaekel
Transparency is proving to be more important than brands think when it comes to consumer relationships on social media.
{"ct":"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","iv":"76eaadb6ff7abb825d6364b6118d65d7","s":"2065c63efa32a05d"}
Share your thoughts. Click here