Marketing
August 24, 2018
Consumers believe brands should be transparent on social more so than their peers. Image credit: Facebook
By Brielle Jaekel
Transparency is proving to be more important than brands think when it comes to consumer relationships on social media.
{"ct":"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","iv":"0cb81f53439013751a1c1f2717e9576f","s":"48692aadfa73ddca"}
Share your thoughts. Click here