Columns
April 13, 2016
Joe Prusz is senior vice president and head of mobile at Rubicon Project
{"ct":"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","iv":"85c549f7beee14526363a46d2532007b","s":"aa9edf0f60b7ab28"}
Share your thoughts. Click here