Columns
April 13, 2016
Joe Prusz is senior vice president and head of mobile at Rubicon Project
{"ct":"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","iv":"386e654f427a44c8f0ef48fcbceeac67","s":"af908a4687443f21"}
Share your thoughts. Click here