Marketing
April 4, 2019
Brands should reevaluate how they track consumer journeys. Image credit: IWC.
By Sarah Ramirez
NEW YORK – Despite brands continuing to invest billions in technology to improve the consumer journey, customers still have to navigate different experiences across channels, leading to frustration.
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","iv":"b3919db90d63647b98a20e1dc88a3609","s":"f1320f23f4fb118c"}
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