Marketing
April 4, 2019
Brands should reevaluate how they track consumer journeys. Image credit: IWC.
By Sarah Ramirez
NEW YORK – Despite brands continuing to invest billions in technology to improve the consumer journey, customers still have to navigate different experiences across channels, leading to frustration.
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","iv":"786c96eed7e93170fc9631e45a55f60c","s":"706bc35f6803063c"}
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