NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide released yesterday.
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","iv":"d4e5656d3f595ba729358c624d1de71d","s":"0756bc949633fb47"}