NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide released yesterday.
{"ct":"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","iv":"aa05c0b0b5d75e4882ae81fa91f16c21","s":"515a3e474247eb94"}