NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide released yesterday.
{"ct":"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","iv":"456cbbec822b2bc0eab95c6f37122a04","s":"5e8c433bb15a3b47"}