NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide released yesterday.
{"ct":"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","iv":"74347f3085ee3189290ea88f4fc44aa9","s":"1cc2f1c7ea0842e6"}