NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide released yesterday.
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","iv":"66a5e05f59a0cfd5ad50d68573e6717c","s":"2b56451c093a3c71"}