NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide released yesterday.
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","iv":"e812e185c5cf0e7db75f673456e4a675","s":"0ed5e9493f79656d"}