NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide released yesterday.
{"ct":"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","iv":"e93801858e25d7dd3b2851783848ddc1","s":"07fb9094c537ffe9"}