Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"caba2563e8a3a64bf9005d2faffeb1e0","s":"86a93faa4d55544a"}
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