Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"7530b635409cc23f99421a2ac9f19885","s":"bda00a4872ea0fb9"}
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