Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"ea1e5c05981f5a45978a342a11e171e3","s":"3dc6acb04fd3c3ac"}
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