Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"ad1fd046220f6c63ffd5bb6fbba5155d","s":"ce2c09f53911ec53"}
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