Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"43cb512d6359f057280e298584c47b3c","s":"4e0d64a4303a064e"}
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