Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"d7b244f8767a42e78ca6856b55155e38","s":"62a29748e1901036"}
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