Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"6dc8cb2b84867c3f443456c099f15869","s":"773cf8e7031000f8"}
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