Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"ddf0b8362359b84bdba9cb72711c630e","s":"f085e2bf73b99d73"}
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