Marketing
August 5, 2022
Just 30 percent of consumers believe they’re receiving personalized information from brands, while 92 percent of digital professionals say they are invested in personalization. Image credit: iStock
By Amirah Keaton
Experts are exposing the sizable gap between brand intent and customer experience, a disparity that is undoubtedly costing companies the opportunity to enhance relationships with clients.
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","iv":"8dc5402c5b9f506e77ff18c91091a025","s":"db18c648b740d049"}
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